DEVELOPMENT OF RECOMMENDATIONS FOR INCREASING THE COMPETITIVENESS OF PRODUCTS AND ENTERPRISES ON THE EXAMPLE OF PRODUCTS OF THE OPEN JOINT-STOCK COMPANY "MAYAK"

Актуальные проблемы современной науки: тезисы докладов ХХVІ Международной научно-практической конференции (Санкт-Петербург – Астана – Киев – Вена, 30 января 2018)

Section. Economic sciences

Zhegera Christina

PhD, Associate Professor at the

Department of Quality Management and Construction Technology

Penza State University of Architecture and Construction

Penza, Russia

Trubnikova Еkaterina

Magistracy Student of the

Penza State University of Architecture and Construction

Penza, Russia

DEVELOPMENT OF RECOMMENDATIONS FOR INCREASING THE COMPETITIVENESS OF PRODUCTS AND ENTERPRISES ON THE EXAMPLE OF PRODUCTS OF THE OPEN JOINT-STOCK COMPANY "MAYAK"

The successful functioning of an organization depends, ultimately, on the level of competitiveness of products offered to consumers. The competitiveness of the product reflects its ability to more fully meet the requirements of customers in comparison with similar products of competitors in the market [1 - 2].

For assessment of competitiveness of production it is necessary to define the main competitors and consumers in the market. Some of the main competitors Open Joint Stock Company “Mayak” (OJSC “Mayak”) are presented in table 1 [3].

Table 1

Main competitors of OJSC “Mayak”

In this moment the enterprise is stay among the top ten largest paper industry enterprises in terms of papers production, and also in the top five for wallpaper manufacturing in Russia.

The enterprise well characterizes a wide range of products, continuous development of new types of securities, as well as high organizational efficiency and well-coordinated work of the team.

Thanks to a steady position of the enterprise in the market and the productive development strategy, OJSC “Mayak” is a reliable and perspective supplier. The main task is in that the consumers of production presented in the figure 1 have achieved optimum qualitative and economic results [7].

Fig. 1. The main consumers of OJSC “Mayak” products

Analysis of Figure 1 showed that the main consumers of the products are the Penza region, Moscow, Lipetsk region, Ulyanovsk region, Kirov region, Voronezh, Rostov region, Saratov.

The study of competitiveness necessitates the development of effective, easy-to-use tools, techniques that allow an enterprise to assess the level of competitiveness of its products on the market with a maximum degree of objectivity. In market conditions, an objective indicator of product competitiveness is the level of its quality. It is relevant for all types of products, because they have a set of properties that need to be changed depending on the purpose of the product. There are several ways to improve the quality and competitiveness of products in the enterprise (Fig. 2).

Fig. 2. Ways of increase in competitiveness of production

Only enterprise in which priorities are given to the quality and constant updating of the product range will have a long-term stable position in the modern consumer market. However, even when producing high-quality products and having a stable demand for it from consumers, as at OJSC Mayak, it is necessary to constantly take care of the quality of products and reduce its cost price. This makes it possible to guarantee the stock of the company's economic stability-that is, the ability, under the "attack" of competitors, to reduce the price of manufactured products, ensure profit, and preserve the investment attractiveness of the enterprise.

As recommendations about increase in competitiveness of production it is possible to note:

1. increase in productivity in production and stabilization of quality of production.
2. entry of the enterprise into new sales market or expansion of a niche in the market of the region due to development of production of new production.

As at this stage of economic development of the enterprise it is more favorable to apply the first option, we will analyze in more detail him an algorithm.

1. Diagnosing of a technological stream of production is carried out, and subsystems, the operations, processes limiting stability of a technological stream and quality of production are found.
2. The research of results of diagnostics is conducted, the reasons of insufficient stability and poor quality are established. Offers on their elimination are developed, costs of implementation of these offers and admissible effect of their introduction pay off.
3. Diagnosing of a technological stream is carried out repeated and the actual efficiency of the carried-out changes is estimated.

Following to the developed recommendations will allow to increase quality of paper, thus to increase the volume of her sales and to increase competitiveness of production, thereby having strengthened image of the enterprise.

References

1. Polyanychkin Yu. A. Methods for assessing the competitiveness of enterprises / Yu. A. Polyanichkin // Business in law. - 2012. - №3. - P. 191-194.
2. Semenov V. M. Development of technical and technological innovations as basis of ensuring competitiveness of the industrial enterprises//UGTU-UPI Bulletin. Series: Economy and management. - 2008. - №5. - P. 67-77.
3. Internal documentation of the enterprise OJSC “Mayak”, Penza.