Abstract. The geopolitical events influece the choices that a Country makes in order to establish its strategic route as well it could influece the route of somebody else.
Russia as one of leading Country in gas and oil supply had to cope during the last year a multilevel crisis, the first political that is the “Ucranian crisis” the second more of economical-‐financial character namely the oil price collapse and at last the military interventantion in Syria and the following diplomatic crisis with Turkey, but all tied in somehow to each other.
Surely all these aspects have constrapted Russia to increase its speed versus a reorietation of energetic supply policy in which new actors will play a key role as recipients in Asia resizing the position of coutries such as EU’s members and former URSS countries. Such reorganization should not be seen as a result of the events above but has its source in document published by the Ministry of Energy of RF in the begining of 2014 named Russian Energy Strategy 2035 that represent a draft of the new energy strategy of the next two decades in which was already evident the change of course torwards new horizons.
By this paper we want to analize the reasons that have conduct towards this new path and clarify the main development aspects that will involve the national as well as new partners economy.
Keywords. Russia – energy strategy – China – economic development – strategy 2035 – South Stream – North Stream – EU’s energy Strategy – shale gas – Turkey Stream – gas war.
Abstract. In EU there are many the debates opened about the current crisis, first of all because what the EU is living during the last 7 can be defined as the longest and the most bundersome economical crisis of the last 100 years.
All the debates are focused on solutions without any critical analysis on the factors that had provocated such event; in such scenario we find first and foremost a clear division in two schools of thought, ascetics and critics of austerity.
By this paper we would analize critically the case of Latvia which is a particular case of post crisis recovering due to the adoption of policies such as fiscal consolidation and internal devaluation that according the mainstream economic lecterature represent a great pattern of recovering by austerity. But studing more deeply such case we could easily say that the effectiveness of the “success story” seems far from obvious.
Key words: Latvia; EU’s crisis; austrity; devaluation; fiscal consolidation; post-‐soviet economy; market economy; euro; wage; productivity; growth.
Abstract. In the article shown the analysis of sunflower production in the enterprise, estimated its place and role for effective business activity. The main directions of economic efficiency improving of sunflower production is proposed.
Keywords: economic efficiency, growing sunflowers, enterprise.
Summary: Approaches to understanding the essence of the concept of "regional marketing" and "regional tourism marketing" were considered, author’s understanding of these categories was grounded. Goals and objectives of regional marketing and strategies to achieve them were defined. The features of the tourism product and the market were studied, the role of marketing in the tourism industry of the region.
Keywords: regional marketing, regional tourism marketing, regional marketing strategy.
Abstract: In the article given the analysis of the state of economic activity of agricultural enterprises for three years and the ways of its improvement, as well as an analysis of its readiness to investment.
Keywords: economic activity, enterprise, investment.
Abstract. In the article the features of the financial management of the enterprise, the nature and analysis of financial results and energy conservation at the heart of the financial management of the enterprise.
Keywords: analysis of financial results, profit, loss, absolute figures , financial results.
Summary: The article gives a reflection of socio-cultural space by the modern methods of structural analysis. It presented the essence of social and cultural space and its characteristics. Social and cultural space is shown as a universal general philosophical category, which includes educational, moral and value, legal, religious, informational components.
Key words: socio-cultural space, structure of socio-cultural space, education, morals, values, rights, religion, information.
Summary: The theoretical issues of credit risk management of commercial bank.
Keywords: credit risk, commercial bank, management.
Annotation: The basic rules and recommendations for data graphical representation to improve the perception of information, identifying patterns, study key findings of research are analyzed, systematized and supplemented. Graphs from official sources are taken and rules were supplemented to its transformation. Main shortcomings that visually distort the perception of given information are shown.
Keywords: graphical method, statistical graphs, statistical chart, сhart making rules, data-ink ratio, chart junk, dot chart, pie chart, column chart.
Summary: In the article the concept of financial stability of the bank, the factors of influence on the financial stability of the bank. Consider measures improving financial stability of banks in a crisis.
Key words: financial stability, crisis capitalization.
Summary: in the article reviewes the economic substance of depreciation of fixed assets.
Key words: fixed assets,cost, аccounting, depreciation, the company.
Summary: The conceptual apparatus of the term "trade secret" and its protection mechanisms at both the enterprise and the law in general.
Keywords: trade secrets, protection of trade secrets, competitors, confidential information nondisclosure document.
Summary: The article considers the problems of evaluating the performance of the online store. The application submitted on the basis of modern computer platform business intelligence QlikView, which allowed to identify the main factors affecting the change in the efficiency of its operations, to trace the dependence of indicators, graphically presenting the results of operations of the store, using modern visualization techniques.
Keywords: performance evaluation, dynamics of key performance indicators, internet store, business analysis, QlikView.
Summary: In the article the problems of the optimal set and duration of use advertising media to promote their product online company. Presents a dynamic simulation model that provides the possibility of carrying out computer experiments to select the optimal combination of methods of advertising, subject to minimize the costs of their implementation.
Keywords: internet company, advertising company, Internet marketing, SEO (promotion in search engines), SMM (advertising in social networks), contextual and banner advertising, PR (the use of network media), Direct Marketing (mailing), AnyLogic, optimization experiment.
Summary: The specificity of the influence of attitudes on the individual features of its Internet activity.
Key words: Virtual space, user involvement, social attitudes, the process - the result of, altruism - egoism, labor - freedom, power - money.
Summary: The features of structural transformations in Ukrainian economy are investigated and the necessity of the realization structural policy on the basis of a combination market mechanisms and instruments public policy as a basic condition for economic growth is substantiated.
Key words: structural transformation, structural policy, macroeconomic imbalances, economic policy, economic growth, economic development.
Summary: The aim of this research is to investigate the essential elements composition in the cerebrospinal fluid of patients with different outcomes of traumatic brain injury before and after complex treatment with the use of endolumbal and intracystal introduction of ozone and pyracetam in dynamics.
Essential elements composition was investigated in the cerebrospinal fluid of 83 patients. Thus, it may be noted positive changes in the metabolism of essential elements in the cerebrospinal fluid of patients who were treated according to our suggested methods – endolumbal introductions of nootropic ozone mixture and endocystal introductions of ozone.
Keywords: essential elements, outcomes, TBI, cerebrospinal.
Summary. In the article essence of research concepts "Competitive Advantages enterprise", types and factors his implementation are solved. Strategy of competitive advantages and features of his using the enterprise are solved.
Key words: strategy of enterprise, competitive advantages, leadership strategy of cost (or price), differentiation strategy, the strategy of specialization and focus.
Annotation. In Article proanalyzyrovana system vnutrenneho Monitoring subъekta hozyaystvovanyya and predlozhenы on activities of EE improvement.
Key words: monitoring system of financial monitoring, the likelihood of bankruptcy threat.
Annotation. In Article proanalyzyrovana system vnutrenneho Monitoring subъekta hozyaystvovanyya and predlozhenы on activities of EE improvement.
Key words: monitoring system of financial monitoring, the likelihood of bankruptcy threat.
