Аль-Абабнех Х. А. Модель ефективного розподілу рекламного бюджету між рекламними носіями, заснована на алгоритмі імітації відпалу // Міжнародний науковий журнал. — 2015. — №2.
Summary: The theoretical issues of security of hiking trails, as one of the main demands of tourist activity of pupils and students.
Key words: security, tourism, pupils and students.
Summary. The article presents the results of using the binary system cooling rescuer safety helmet. It is found that this allows a long time to carry out work under the influence of the presence of excess radiation protection from mechanical particles, as well as during extreme situations such as burning chemicals, magnesium alloys, electric circuits. For protection from ultraviolet radiation additionally developed a special coating with photochromic properties.
Key words: thermal radiation; protective helmet, air cooling, carbon dioxide, transparent protective shield.
Summary. The achievements of scientists concerning the feasibility of preparing of forecast financial reporting as a source of information for users of different levels are studied. The place of forecast financial reporting in the management of enterprise is grounded. The conceptual model of formation and representation of forecast financial reporting is developed. The problematic and methodical aspects of reporting formation are considered.
Key words: financial reporting, forecasting, forward-looking information, methodical aspects, stages of formation.
Summary. Examined growth and fruiting trees and shrubs of the European flora in the Arboretum of the Siberian State Technological University. Trees aged 44-56 years have a height of 4.0-10.7 m, shrubs - 0.8-4.9 m. Allocated types and instances, promising for introduction in the green area of Krasnoyarsk.
Keywords: introduction, Arboretum, European flora, growth, fruition.
Summary: In article are considered the aspects of ordering of legislation of the Republic of Uzbekistan, defining its importance in decision of blanks in the law.
Key words: ordering of the legislation, normative acts, law, blank in the law.
Abstract. The development of railway infrastructure in the direction of customer-oriented modern requirements and European standards reform the industry. In this way, management is implementing a new system of communication with passengers in the form of a hotline, which improves the efficiency of the railway companies, reducing corruption and inefficient management.
The priority competitiveness, attractiveness, management effectiveness is to improve existing services additional railway undertakings and the introduction of new, as dictated by the development of society and the requirements of passengers to the service and quality of service.
Previous studies had evaluated the composition of existing services additional railway undertakings type passenger station Ukraine, which revealed major problems for their effective functioning. Conducted market research revealed the potential demand for the new service, such as "Meeting guest (meeting foreign guests)."
The article deals with the formation of the cost of new services. For the new service has been developed technology, timing and calculation by the example of passenger stations Kharkiv and Lviv. The evaluation of the effectiveness of implementation of the new service and calculated the additional revenue that the company can get from the introduction of new services.
Keywords. Additional service, timing, calculation, technology, efficiency, passenger.
Summary: The question of the economic nature of the primary accounting is reviewed and modern system of process documentation is researched in management system of hotel and restaurant business. Primary accounting as an information management system is characterized that provides management of the enterprise operational, complete, objective and reliable information for management decisions. The basics of effective organization of primary accounting and areas of improving the system of primary accounting of hotel and restaurant business are elucidated. The media of primary accounting information is proposed, which enable to operate an integrated accounting system to improve the efficiency of formation analytical information and implementation of management and control functions of management.
Key words: primary accounting, primary document, documentation, workflow, accounting register, accounting policy.
Summary: In the article main economic indicators of trading activity of Ukraine are considered. Based on the trading activity’s analysis of Ukraine with the EU problems for its development within the Association Agreement are outlined. Energy sector of Ukraine is determined as of great importance to develop within the Association Agreement either for trade in energy resources or providing reforms.
Key words: economy, integration, development, the Association Agreement, trade, trading activity, energy sector.
Summary: The article reveals the relationship of philosophy and theory of Architecture and Town Planning in question symbolization architectural and artistic image making the urban environment. Based on preliminary studies, the article highlighted the general processes of symbolization and, based on the principles of symbolization offers architectural and artistic image of the urban environment.
Key words: symbolization principles, processes symbolization, artistic image theory.
Summary: The psychological resistance of workers of economic specialties through the lens of emotional burnout syndrome has been considered in the article. A set of factors that make impossible to determine the BS and the formation of psychological stability of professionals have been found. Personality traits that do not facilitate to the formation of psychological stability, reactivity, incontinence, neurosality, shyness, emotional lability have been determined. The results show the need for systematic research work with students on the prevention and correction of emotional burnout syndrome.
Keywords: psychological stability, emotional burnout syndrome, nervous tension, resistance, exhaustion, professional deformation.
Summary: This article describes conceptual difference between imperative, reactive paradigms and functional reactive style advantages in Android development. Solutions of imperative paradigm main problems are described.
Key words: Android, functional reactive paradigm.
Summary. In the article the obstacles and measures to improve the system of the human resources management of tourism enterprises are shown. The basic requirements for expanding of the quality of the personnel potential of tourist agencies for the staff are reviewed.
Key words: personnel potential, management of the personnel potential, tourist enterprises.
Summary. In modern conditions the use of ratings is relevant not only in national economy but also abroad. Speaking about the prospects and future of the leading agencies, it should be noted that their work will be relevant in the long term due to the increasing uncertainty of the external environment that causes the increased risk of insolvency of the various stakeholders on debt obligations, delinquency in their performance. In addition, intensifies the need to invest funds in different objects, which leads to the need of investors and depositors in the investment. The use of ratings is important on the world stage, as the processes of globalization, the intensification of economic life has considerably strengthened the world economy of national economies.
Information presented in the paper may be interesting for further deeper exploration of the issues, identify the range of problems to be solved by international ratings of the issuers and their securities, various funds, insurance companies, banking institutions, countries, States, government agencies, corporate organizations, corporate governance. In addition, the proposed in the work information can also serve as a basis for further comparison of the activity of international agencies in terms of the applied assessment tools, scales and services offered.
Key words. Rating agency, debts, innovations, rating appropriation, forecasts.
Summary: The sensory analysis of cupcake without filling, that were made by domestic producers, was conducted using the profile method. There were reviewed organoleptic properties of cupcakes according to designed for scale of marks. The expediency of the method of profiling to assess the organoleptic characteristics of the components of flour confectionery products.
Keywords: sensory analysis, cupcake, scale of marks, organoleptic assessment, descriptors.
Summary: The paper has researched the theoretical basis, public-administrative relations, relevant types and standards of leading models of state financial control in global experience context. The features of a modern normative model of state financial control (a public sector auditing) are highlighted.
Keywords: model of state financial control, public sector auditing, government sector auditing, new public management, good governance.
Summary: Basic problems of recommendation systems, basic types of it and difference between them were investigated. Also there is description of modern algorithm SVD and results of its work.
Key Words: recommendation systems, forecasting, computer science.
Summary: It’s investigated indexes of bean seed germination, in particular, terms and energy germination and similarity. It’s found that the highest indexes of energy germination of seeds have got alfalfa, galega orientalis and white clover. It’s detected the features of growth processes of plants of grasses legumes. Proved that the first 30 days of the growing season all the herbs grow very slowly and evenly. Further growth of grasses accelerated and differentiated depending on the type of grass, but the laws on the direct effect of the power of energy germination of seeds on intensity of growth of grasses don’t confirmed.
Keywords: grasses legumes, seeds, energy germination, growth, dependence.