Annotation. Description of creative technologies potential is given in the article, and also problems of it’s effective using in forming and realization of innovative development strategy of light industry enterprises of Ukraine. The ground of creative potential is carried out and methodical recommendations are given in relation to it’s increase through optimization of cost factors, optimization by the use of creative technologies of values chain, optimization of the strategic positioning. The model of control system optimization by the charges of the investigated enterprises is presented, within the framework of innovative strategy of enterprise by application of creative technologies, and chart of realization of this model in practice.

Key words: creative technologies, light industry, potential, strategy of development of enterprise, innovative development, efficiency, optimization, management charges.

Abstract. Article "Documentary cinema as instrument of political and commercial PR: the Ukrainian and foreign experience" examines questions of application of documentary cinema as image-building instrument for events, different  communications. The author analyzes genres of documentary and compares them various directions of PR communications. The particular emphasis is placed on creation of positive image of Revolution of advantage on means of documentary cinema. Also in article experience of the leading world companies in the course of formation of a loyal pool of clients, creation of personal image of top managers of the company on means of documentary cinema is analyzed.

Key words: Public relations; cinema; documentary cinema; image; image-building for event; promotion; public opinion; communications; a cinema for political PR.

Summary: A method of increasing the sensitivity of measurements, based on nonlinear photographic interference pattern and process it using the program Femtoscan, measurement sensitivity.

Key words: double-beam microinterferometer; nonlinear photo registration; reflective diffraction grating, the program Femtoscan.
 

Abstract: The basic definition of "market" is researched. The current state and challenges of the market are defined. The classification of markets is given. Peculiarities activity of markets affecting the construction of accounting in markets are directed.

Keywords: market, accounting, classification, features, services, trade, economic activities.
 

Summary. Two ways to convert electromagnetic energy into heat: with the help of traveling and standing waves are analyzed.  The application of the first way to deal with icing in electricity, the second - in the contact network of railways are examined.

Keywords: electric wires, icing, skin-effect, electromagnetic wave,  thermal heating, SHF resonator.

Summary: The practical significance of article is to analyze the structure and dinamic of income and expenditures of commercial sanatorium organization for the purposes of financial management. The recommendations will allow to raise efficiency of expenses management for rendering of sanatorium services, to reach the purposes of profit maximization.

Key words: revenues, expenses, management, financial analysis, total cost, sanatorium.
 

Summary: In article are analyzed systems and the principles of local government in the Russian Federation, organizational system and the main models of local government in modern Russia.

Key words: local government, system and principles, bases and organization of local government.

Abstract: the article examines the usage of English articles in the discourse of a popular microblogging service Twitter, with the aim to clarify how the functions of the articles are reflected in the discourse and if the usage deviates from grammatical norms. Articles are examined from the morphological and syntactic points of view. The number of tweets analyzed in the paper is ninety-two. The conclusion is that the articles the discourse of Twitter are used according to the standards of written communication.

Keywords: article, computer-mediated communication, discourse, language standard, Twitter.
 

Summary. In scientific work defined the role and place of tourism in the modern economy. Proposals for improving public policies that support the development of the tourist market.

Keywords: tourist services, tourist products, government regulation of tourism, sustainable tourism development.

Summary. The article deals with the transformation of the civil society under the influence volunteering deployment in support of the Revolution of dignity and ATO. In particular, observed that civil society has become more active, gained political subjectivity. The people realized that they must form a government with their own hands in true democratic country, which they want to live and develop. Inefficiency and passivity of people about the politi thing of the past. Society has become an important factor in the state, stalls States in addressing military and social problems of ATO, has earned respect from the population.

Keywords. Civil society. Volunteers. The Revolution of dignity. The political subjectivity. Political simulacrum. The political transformation.      

Summary: In the article the main reasons for the low competitive garment enterprises in Ukraine, analyzed the rate of production output in the clothing; The attention to cooperation Ukraine garment enterprises with foreign partners; identified a number of problems hindering establish its own production of garments; generalized positive opportunities for European Integration of Ukrainian production to improve competitiveness of garment enterprises in Ukraine.

Key words: integration, garment production, competitiveness, foreign partners, foreign markets.

Abstract: the Article is devoted to the topical problem of the negative trends of the younger generation, which are already evident in its socio-cultural form, the acute problem of lack of an acceptable programme of educational influence. The article presents an analysis of the positive assessments of youth to the environment, the problem of creating a culture for the young, youth-oriented consumer that the direction of working with young people contributed to the development of multilateralism in the quality of the young generation.

Keywords: culture for young, mass leisure, social and cultural communication, negative trends, cultural needs and shape, the quality of the young generation.

Summary: Incremental steps are considered indicative of the market compressed natural gas in some regions

Key words: CNG, compressed natural gas, CNG stations, transfer of transport to use gas