Summary. The impact of volume of periodical oil pumpings on oil pipelines flow capacity with predefined oil pumping stations location was studied. The algorithm and software for determining the flow capacity of oil pipelines with periodical oil pumpings at any combinations of working pumps at pump stations were developed.
Keywords: flow capacity, limiting segment, periodical pumping, mail oil pipeline.
Summary: The article discusses the concept of social advertising, shown history of development of social advertising in Ukraine. Сonsider the basic model of social advertising in the USA, Great Britain and Germany. Considered the main problems of development of Ukrainian social advertising.
Key words: social advertising, public advertising, history of development of social advertising, american model, english model, german model.
Summary. Article describes the process development of database client application using DataWindow technology in PowerBuilder.
Key words: information system, database, PowerBuilder, DataWindow, database profile, data source, user interface, SQL, event, element control.
Annotation. There are features of biochemical analysis of saliva presented in this article. Advantages of the innovative method in medicine are described. This method allows to make diagnoses without direct invasive interference in the human body. The superiority of this type of analysis to the rest is substantinated.
Key words: Analysis, saliva, biochemical analysis, research.
Summary. The influence of political advertising on the population, with the aim of obtaining their support.
Key words: political advertising, politician, political leader, psychology.
Summary. The article studies the main theoretical and practical aspects of PR-technologies in political communication during elections to affect the minds of the electorate. In particular, the basic technologies of public relations used in national and international electional practice to the parliament and presidency are outlined. And also the political manipulation technologies aimed at the obtaining the desired results in the elections and providing the repeated support of voters are defined.
Keywords: public relations, PR-campaigns, elections, political communication.
Summary: In this scientific article the definition of viral advertising. Studied historiography such thing as viral advertising, revealed when she appeared. The analysis for the first time demonstrated how pathways affecting viral advertising to enhance its effectiveness.
Key words: Internet, viral advertising, Internet advertising, viral advertising, guerrilla marketing, advertising, viral marketing.
Summary. The article is devoted to exploration of the main violation's factors of ethical component of modern social advertising. For the sample study were selected modern advertising campaigns that most clearly demonstrate the problem of violation of ethical parameters. At the time of analysis of scientific papers were found the main factors of influence that is used modern social advertising. In the study, threats and risks of using the identified anti-ethical methods were established, their influence on the thoughts, decisions and psychological state of the consumer.
Keywords: advertising ethics, social advertising, PSAs, breach of ethics in advertising.
Анотація. Стаття присвячена питанням сутності та сучасних концепцій маркетингу у туристичній галузі. Досліджено еволюцію сутності поняття «маркетинг туризму». Уточнено сутність маркетингу на підприємствах туристичної галузі через призму трактувань сучасних науковців. Наведено специфічні характеристики туристичних продуктів та тенденції на ринку туристичних послуг. Завдяки цьому виявлено сучасні концепції маркетингу на вітчизняних підприємствах туристичної галузі.
Ключові слова: маркетинг, маркетинг туризму, туристичних маркетинг, туристичне підприємство, маркетингова діяльність, туристичні послуги.
Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of modern science: Abstracts of ХІХ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, April 27, 2017)
Summary. The cognitive aspect of the modern purposes of teaching in foreign languages were investigated.
Key words: cognitive aspect, linguodidactics, foreign language.
Summary. In the article maintenance of the landed reform, directions of her realization and influence, is considered on the productive and rational use of the landed resources in the sector of agricultural enterprises. Problems are certain characteristic for the rational use earth and possible ways of their decision.
Keywords: the landed relations, forms of landownership and land-tenure, lease of earth, productive and rational land-tenure, fertility of soil.
Annotation. Some features of lines in drawings of the great artist Nikolay Feshin.
Key words: drawing, Nikolay Feshin.
Summary. Human papillomavirus infection (HPI) caused by human papillomavirus (HPV) is one of the most important infections affecting reproduction. The most common manifestations of HPV infection in the vulva include genital warts. The prevalence, contagiousness and oncogenicity of some strains of HPI cause an increased interest of many specialists. The main route of HPV transmission is sexual contact, but according to some studies, contact and vertical routes of transmission are also possible. The first clinical symptoms in many children appear in 2-3 year of life and are accompanied by frequent relapses of the disease. The frequent occurrence of HPI among women of childbearing age, the possibility of vertical transmission of the virus, a feature of the course of infection during pregnancy, the irrationality of therapy – determine the interest in studying this problem.
Key words: HPI, genital warts, early age.
