Summary. The article presents the conceptual framework of diagnostics of growth factors of profit of the enterprise, which should be understood as the process of identification, analysis and evaluation of growth factors of profit of the enterprise according to relevant business indicators to identifying, evaluating and selecting optimum alternative of management solutions of all possible alternatives profit maximization in the context of the enterprise development and formation its prospects. It is been determined that efficiency level of advertising in the enterprise is among the key business indicators of system of diagnostics of growth factors of profit of the enterprise. Reveals the key applied aspects of legal responsibility enterprise for Ukrainian advertising legislation violation within the frame of management and administration and law.
Key words: enterprise, advertising, economic diagnostics, business indicators, legal regulation of advertising activity, legal responsibility.