Summary: Evaluation reflects real peculiarities of objects and includes in itself the needs and interests of subjects. Thus conveying cultural peculiarity of value is a matter of concept. The articles discusses the importance of value in cross-cultural understanding and its reflection in language.

Key words: value, evaluation, aesthetic judgement, reflection, concept.

Аннотация: В данной статье проанализировано значение и формирование естественной коммуникации в  “ Flip” уроках в обучение английского языка.

Ключевые слова: коммуникация, mooc, moodle, blog, учебник.