The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)

Аннотация. Проанализировано проблемы и факторы, влияющие на реализацию глобальных маркетинговых стратегий в современном бизнесе. Обоснованы преимущества и недостатки при выборе маркетинговых стратегий. Рассмотрен процесс глокализации как неотъемлемой части развития процессов глобализации.

Ключевые слова: глобальные маркетинговые стратегии, глокализация, ТНК.

Summary. The necessity of strategic planning activity. The features of tourism companies and identified specific aspects of the development and implementation of strategic planning of tourism enterprises.

Keywords: strategy, strategic planning, marketing planning, marketing strategy, tourism sector, strategic marketing.

Анотація: У статті розглядається роль розвитку електронної комерції в сучасній світовій економіці. Розглянуто переваги та недоліки здійснення електронної комерції, проаналізована її статистика.

Ключові слова: інтернет-магазин, електронна комерція, інтернет-торгівля, онлайн-продажі.

Анотація. Стаття присвячена питанням сутності та сучасних концепцій маркетингу у туристичній галузі. Досліджено еволюцію сутності поняття «маркетинг туризму». Уточнено сутність маркетингу на підприємствах туристичної галузі через призму трактувань сучасних науковців. Наведено специфічні характеристики туристичних продуктів та тенденції на ринку туристичних послуг. Завдяки цьому виявлено сучасні концепції маркетингу на вітчизняних підприємствах туристичної галузі.

Ключові слова: маркетинг, маркетинг туризму, туристичних маркетинг, туристичне підприємство, маркетингова діяльність, туристичні послуги.

Summary. The essence neuromarketing, the specifics of which was to use psychotherapy brain research to influence consumer behavior.

Keywords: marketing innovation, innovative concept of marketing, neuromarketing.

Summary. The main methodological functions of the theory, the principles of marketing research and methods of collecting information are considered in the article.

Key words:  methodology, elements of methodology, methodological functions of theory, methodological complex, marketing research, creative methods of searching for solutions.

Summary. Scientific community approaches to the definition of "Internet advertising" are studied. The author clarified the interpretation of the term "Internet advertising". Modern internet advertising tools used in domestic enterprises are discovered.

Keywords: Internet marketing, Internet advertising, online advertising, advertising tools, online advertising tools.

Summary: The theoretical aspects of influence of advertising on the person.

Key words: advertising, horror, effect, marketing, psyche.

Abstract.  Investigated and analyzed the system of financing the purchase of housing in Ukraine. An detailed analysis of funding sources. Proved ineffectiveness of State programs and housing finance discrepancy existing mechanism of bank mortgage actual level of solvency of the overwhelming majority of the population that needs to improve housing conditions. A mortgage improving public banks Ukraine on both the primary and secondary markets.

Key words: banking mortgage lending, government programs for affordable housing, life insurance, property insurance, the rate increase in the cost of mortgage credit, solvency of individual indicators.

The global problems of Economics and Finance: Abstracts of VІІІ International scientific-practical conference (Kiev - Prague - Vienna, February 28, 2017)

Actual problems of Economics and Finance: Abstracts of VІIІ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, January 31, 2017)

Scientific debate: the issue of economy and finance: Abstracts of VIІI International scientific-practical conference (Kyiv-Budapest-Vienna, December 28, 2016)

Summary: The paper investigates the content of the information paradigm of financial statements based on the theory of asymmetric information and cybernetic approach. Defined objective of financial statements, its priority users, methodological tools and modern technology of information transmission, allocated priority reporting form, basic accounting figures and estimates used in the preparation of reports. Considered basic principles of design of economic information that is the basis of modern financial reporting and ensure harmonization of qualitative characteristics of financial information reporting with requirements of the effective implementation of functions and tasks of economic management company.

Key words: paradigm of financial reporting, principles of the design of economic information, the theory of asymmetric information, financial reporting.

Actual problems of Economics and Finance: Abstracts of VІІ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, October 31, 2016)

Actual problems of modern science: Abstracts of XІІI International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, October 28, 2016)

Summary: The article analyzes the legal definitions and positions of contemporary domestic and foreign researchers on the distinction between nostrification, recognition, equivalence. The classification procedures for recognition of education degrees similarity criterion requirements have formulated. The focus has been defined the role and characteristics of the Ministry of Education and Science of Ukraine in cooperation with universities as part of the recognition procedures.

Key words: recognition procedures, nostrification, equivalence of documents on education, the terms, decentralization.

Scientific debate: the issue of economy and finance: Abstracts of VII International scientific-practical conference (Kyiv-Budapest-Vienna, September 30, 2016)

Summary: The article defines and analyzes the main features of the regional market of audit services in Ukraine.

Key words: audit, market of audit services, audit firm, auditing services.

Abstract. The article deals with the essence of the concept of financial stability of banking institutions. It determines the basic external and internal factors that affect the financial stability.  It also considers standards and key indicators of financial stability, which were approved by the NBU. The article tells about the main methods of analysis of financial stability in Ukraine and all over the world. The author draws our attention to the features of the various methods of analyzing financial situation that allow efficient analysis of the current state of the credit institution and make it possible to predict future changes in its activities. It provides the solid conclusions about the results of the conducted research.

Keywords. Financial stability, analysis methods, the exogenous factors, endogenous factors, indicators of financial stability, financial stability standard.