Аннотация. Данная статья посвящена проблеме политического лидерства, процессу формирования политического лидера, а также процедуре создания для него наиболее благоприятного имиджа в современных условиях России.

Ключевые слова: Политическое лидерство, имидж политического лидера, виды имиджей, приверженцы, классификация лидера.

Summary: The article considers the problem of sales management in a service enterprise. Were determined the specifics and main problems of creating of a distribution system for a service company. Were characterized the basic concepts: service sphere, sales channel, intermediation, sales management. Was defined the list of the main ways of attracting intermediaries in the process of sales management of the service enterprise.

Keywords: service enterprise, sales system, intermediaries, agency agreement, franchising, internal marketing.

Annotation. Practically, temporary disproportions of production results because of variations of natural conditions on years, are the reflection of essential dependence of certain fields of economics of the republic, primarily agroindustrial complex. Nowadays, source of one of most tangible damages to national economy is insufficient protection of agriculture from meteorological leaps and impacts of sudden factors. In nowadays conditions transition to market relations, formation of economic mechanism of agroindustrial complex, faster development of it to reliable provision of the republic needs with foodstuffs and agricultural raw materials depends on improvement of economic mechanism of agroindustrial complex formation and rearrangement of economic strategy.

Key words: Sudden factors, capital intensity, optimization, systems, mechanism. 

Summary: The article reveals the theoretical essence of diagnostics of personality on motivation to success of the T. Ehlers and practically applied to the study of young workers in the tourist industry. The essence of the concepts "motivation", "motive". The results of the survey identified the level of motivation to success of the respondents.

Keywords: motivation, motive, personality, success.

Summary: The main problems of the modern tax system, tax legislation and tax control over small business entities have been studied and studied.

Keywords: Small business, tax control, tax legislation.

Summary: The main problems of the tax system in the regulation of small business subjects, and ways to solve them based on the experience of foreign countries, as well as the experience of the countries of the east on the development of FEZ as one of the measures of tax incentives were examined.

Keywords: Small business, tax control, foreign experience, FEZ.

Аннотация. Данная статья посвящена одной из самой дискуссионной политической идеологии – феминизму. В самой политической идеологии феминизма выделается 3 основных течения: социальный, либеральный и радикальный феминизм. В статье дается анализ о положении и участии женщин в политике, рассматриваются феминистские представления о праве, равенстве и различии, дается определение патриархату и гендеру.

Ключевые слова: Патриархат, гендер, политическое господство. 

Abstract. The article described thread sententious sayings of the wise of the antiquity of great books that appeal to man. Today people of the Earth should strive to do good, guided by conscience and intelligence, the result of which will are the birth of a new planetary ideas. It is in this way possible the preservation of the Earth and civilization.

Key words: the Great book of mankind, humanity, moral education, bureaucracy, favoritism, management of change.

Annotation: In this article the students with the methods of physical training and education policies on the visuals. Physical education in the process of solving the problems of mental, moral and aesthetic education of the issues discussed.

Keywords: Students, physical culture and sport, to come with the proceedings.

Summary: In the article described the problems and methods of their solution related to the organization of video surveillance without static IP addresses.

Keywords: Surveillance, static IP address, dynamic IP address, DDNS.

Abstract. The first year girl students’ current somatic health condition of Kharkiv higher educational establishments of different types was examined and analyzed.

Key words: First year girl students, current condition, somatic health, higher educational establishments. 

Summary. The necessity of strategic planning activity. The features of tourism companies and identified specific aspects of the development and implementation of strategic planning of tourism enterprises.

Keywords: strategy, strategic planning, marketing planning, marketing strategy, tourism sector, strategic marketing.

Abstract: The conditions and principles of optimization of compressor stations, gas transmission systems, the proposed method for solving optimization problems.

Keywords: gas, compressor station, mode, method, optimization.

Abstract: This scientific article raises questions of the following image: Consideration of political parties in our time and political parties in the democratic sphere. An analysis of democratic and political parties is being conducted.

Keywords: institute, democracy, party.

Annotation: In the article the essence and volumes of shadow turnover are analyzed, the reasons for its occurrence are analyzed. Recommendations are given to reduce the shadow activity of small businesses.

Keywords: small business, shadow turnover, shadow economy.

Annotation: The article analyzes the influence of shadow processes in the functioning of small and medium-sized businesses on the state of the Russian economy, examines the measures taken by the Government of the Russian Federation to bring enterprises out of the shadows.

Key words: small and medium business, shadow economy, tax benefits.

Annotation: The use of multimedia technologies opens new opportunities in the organization of the learning process, as well as in the development of the creative abilities of students. Joint efforts of educators, scientists, programmers, producers of multimedia teaching aids and teachers-practitioners create a new information educational environment, in which the integration of educational and information approaches to the content of education, methods and technologies of education becomes crucial.

Key words: multimedia technologies, information base of the educational process, visualization of knowledge, interactive interface, demonstration of visual materials, imaginative thinking, multimedia equipment, electronic training systems.

Summary. For the first time in Bukhara area disease indicators helmitosis among children till 14 years are studied. It has been studied representations of the medical personnel of a primary link of public health services about prevalence helmitosed among children. For the purpose of definition of value of level of knowledge of laboratorians on laboratory diagnostics helmitosis on revealing helmitosis the medical personnel of laboratories of a primary link of public health services is trained. The general disease helmitosis children till 14 years at level of a primary link of public health services is revealed, the structural analysis of disease helmitosis among children is carried out.

Keywords: Virus, infection, helminthiasis, parasitic diseases.

Summary: This work is dedicated to the study of almost everywhere solution of one-dimensional mixed problem for one class of semi-linear fourth order equations. Conception of almost everywhere solution for mixed problem under consideration is introduced. In the conventional method, i.e. multiplication of the equation on the right function and subsequent relevant term by term integration (including some integration by parts), a theorem on a priori estimation of the solution almost everywhere under consideration of the mixed problem.

Key words: semi-linear equation, mixed problem, almost everywhere solution, a priori estimate.

Annotation: The article summarizes existing approaches to the theory and practice of development cooperation, its state regulation and the main theoretical and methodological provisions of the state support of development of cooperation in the agricultural sector. Defined the basic idea of agricultural cooperation and the factors of its cause. Identified the key problems of functioning and development of agricultural service cooperatives. Established approaches to the development of state regulation of cooperative societies in terms of sustainable development of rural territories, identifies the problematic issues that require special attention. The basic directions and prospects of effective government regulation of cooperation in the agricultural sector for sustainable socio-economic development of rural areas.

Key words: сooperation, agricultural cooperation, agrarian sector, industrial cooperative, servicing cooperative, state regulation.