Summary. The article is devoted to exploration of the main violation's factors of ethical component of modern social advertising. For the sample study were selected modern advertising campaigns that most clearly demonstrate the problem of violation of ethical parameters. At the time of analysis of scientific papers were found the main factors of influence that is used modern social advertising. In the study, threats and risks of using the identified anti-ethical methods were established, their influence on the thoughts, decisions and psychological state of the consumer.
Keywords: advertising ethics, social advertising, PSAs, breach of ethics in advertising.
Summary: The article attempts to consider the conditions for the movement of currency values across the border in accordance with EU legislation, considerable attention is paid to the peculiarities of the order of their movement between the EU jurisdiction and outside the union.
Key words: currency values, cash, banking metals, customs border.
Abstract. The article examines the independence of the central bank, scientific approaches to analyze its components and describes the main legal provisions ensuring the independence of the National Bank of Ukraine. Special attention is paid to the uncertainty space National Bank of Ukraine in the system of state power, the solution of which depends on further organizational and legal construction of the National Bank of Ukraine, as a leading regulator of the banking and credit system of the state.
Keywords: independence, central bank, legal status, National Bank of Ukraine, banking system, monetary policy.
Summary: The author of the article gives interpretation to the term “leader”, identifies characteristics that are inherent to leader lecturers. Emphasis is also made on the importance of the right image, on the structure of the personal image and necessity of the right formation of pedagogical image. Here is given an example of defining the lecturer’s rank at higher educational establishment.
Key words: a leader, a lecturer, image, pedagogical image, teacher’s rating, students, higher educational institution.
The global problems of Economics and Finance: Abstracts of VІІІ International scientific-practical conference (Kiev - Prague - Vienna, February 28, 2017)
The global problems of Economics and Finance: Abstracts of VІІІ International scientific-practical conference (Kiev - Prague - Vienna, February 28, 2017)
The global problems of Economics and Finance: Abstracts of VІІІ International scientific-practical conference (Kiev - Prague - Vienna, February 28, 2017)
The global problems of Economics and Finance: Abstracts of VІІІ International scientific-practical conference (Kiev - Prague - Vienna, February 28, 2017)
The global problems of Economics and Finance: Abstracts of VІІІ International scientific-practical conference (Kiev - Prague - Vienna, February 28, 2017)
Actual problems of modern science: Abstracts of XVІІ International scientific-practical conference (St. Petersburg - Astana - Kyiv - Vienna, February 27, 2017)
Summary: Analyzed the state of the equity market of Ukraine. Described the reasons for the low participation of the population in investment processes. The article considers problems of functioning of joint investment institutions in Ukraine. Outlines main directions of the acceleration of the process of transformation of savings into investments through the equity market.
Key words: savings, investment, equity market, securities, collective investment institutions.
Annotation: The article deals with the concept of monetary security of the state, analyzed performance and the current state of monetary security of Ukraine, defined the greatest financial insecurity in the monetary sphere and suggested measures to increase the level of its.
Keywords: monetary policy, monetary security threats, the security status indicators.
Actual problems of modern science: Abstracts of XІІI International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, October 28, 2016)
Summary. The article is devoted to the current state and development of scientific - technical progress in Ukraine and in the world, the basic trends and features of the impact on industries. In the article the necessity of large-scale changes that lead technological "breakthrough" in Ukraine.
Keywords: scientific - technical progress, innovation development, innovation.
Summary. The article is devoted to the current state and development of scientific - technical progress in Ukraine and in the world, the basic trends and features of the impact on industries. In the article the necessity of large-scale changes that lead technological "breakthrough" in Ukraine.
Keywords: scientific - technical progress, innovation development, innovation.
Scientific debate: the issue of economy and finance: Abstracts of VII International scientific-practical conference (Kyiv-Budapest-Vienna, September 30, 2016)
Actual problems of modern science: Abstracts of XІІ International scientific-practical conference (St. Petersburg - Astana - Kyiv - Vienna, September 29, 2016)
Summary: This paper presents the results of a study due of self-realization and life orientations of the individual. The level of personal self-realization depends of meanengfulness of life and life orientations.
Keywords: personal self-realization, the life orientation, the meaningfulness of life, purpose of life, the result of life, locus of control.
Summary: The article presents the results of a study of features of self-realization of personalities with different life values.
Keywords: life values, personal self-realization, the life orientation, the meaningfulness of life, purpose of life, the result of life, locus of control.
Actual problems of modern science: Abstracts of XІІ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, August 30, 2016)
