Actual problems of Economics and Finance: Abstracts of Х International scientific-practical conference (Kiev-St. Petersburg-Vienna, July 31, 2017)
Солодка О. О. Сегментаційний розріз біржового ринку опціонних контрактів України // Міжнародний науковий журнал "Інтернаука". Серія: "Економічні науки" - 2017. - №5.
Вознюк І. В., Колесніченко Л. А. Зв'язок рівня емоційного інтелекту з відчуттям самотності // Міжнародний науковий журнал "Інтернаука". — 2017. — №8.
The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)
Abstract. This article attempts to define the legal nature of the disputes on the Internet as an alternative form of dispute resolution need investigates causes of this way of resolving disputes. Provided by major international regulations and practical implementation of arbitration disputes using IT-tehnolohiy and processes.
Keywords: arbitration, alternative litigation, Electronic Dispute Resolution, Internet Dispute Resolution, Online Dispute Resolution, e-commerce.
Abstract. In this article, the author studied international legal regulation of e-commerce, given the history of the law governing electronic commerce, described the typical legislation on which is based the national legislation regarding e-commerce.
Keywords: e-commerce, information and communication technology, electronic signatures, personal data, a typical transaction.
Annotation. In the article it is analyzed Internet advertising, showed the history of online advertising, determined the influence of globalization on advertising on the Internet; identified the main mechanisms for creating advertising formats. It is also focused on interactivity and features the impact of Internet advertising as a modern communication channel for users.
Keywords: advertising, internet advertising, history of internet advertising, technological transformation, interactive online advertising.
Summary. The article shows the main characteristics and typology of fonts, reveals the features of advertising in print media, examines the font design in advertising of women's publications and features of advertising for women.
Key words: Advertising, font, printed media, magazine, women's publications, font design, advertising design.
The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)
Summary. The article is devoted to highlighting the essence and effectiveness of such an instrument in the social media environment as opinion leaders. The goal of the study is to assess the opinion leaders as a tool for PR in social media and the prospects for its development. Also in the scientific article the theoretical and methodological foundations of the concept of opinion leaders are defined, their characteristics and peculiarities of their identification are determined.
Keywords: influencer, content, audience, leader of opinions, influence online, influence offline.
Summary. The article sets the essence of trendwatching and trendsetting as ways of social communications and highlights the main possibilities of using trends as innovation PR-tools in insurance.
Keywords: trend, trendwatching, trendsetting, insurance, insurance service.
Actual problems of modern science: Abstracts of ХХ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, May 30, 2017)
Actual problems of modern science: Abstracts of ХХ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, May 30, 2017)
The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)
Summary. The paper studies the implementation one of the advanced remuneration method – the grading system.
Key words: grading system, remuneration, motivation.
Summary. Using the conceptual apparatus of the strategic approach, the analysis of the slogans of the “Coca-Cola” company is conducted for the first time in domestic science. The connection between communicative means and the advertising effect of their information-psychological influence has been reconstructed. The content of the image-forming strategy is shown on the example of the “Coca-Cola” slogans.
Keywords: advertising influence, advertising images, strategies of the speech influence, “Coca-Cola” company.
Анотація. В статті розглянуто проблемні питання митного декларування в Україні та напрями його вдосконалення.
Summary: The article discusses the concept of social advertising, shown history of development of social advertising in Ukraine. Сonsider the basic model of social advertising in the USA, Great Britain and Germany. Considered the main problems of development of Ukrainian social advertising.
Key words: social advertising, public advertising, history of development of social advertising, american model, english model, german model.
Summary. The article studies the main theoretical and practical aspects of PR-technologies in political communication during elections to affect the minds of the electorate. In particular, the basic technologies of public relations used in national and international electional practice to the parliament and presidency are outlined. And also the political manipulation technologies aimed at the obtaining the desired results in the elections and providing the repeated support of voters are defined.
Keywords: public relations, PR-campaigns, elections, political communication.
Summary: In this scientific article the definition of viral advertising. Studied historiography such thing as viral advertising, revealed when she appeared. The analysis for the first time demonstrated how pathways affecting viral advertising to enhance its effectiveness.
Key words: Internet, viral advertising, Internet advertising, viral advertising, guerrilla marketing, advertising, viral marketing.
