Actual problems of modern science: Abstracts of ХХ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, May 30, 2017)
The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)
Summary. The paper studies the implementation one of the advanced remuneration method – the grading system.
Key words: grading system, remuneration, motivation.
Summary. Using the conceptual apparatus of the strategic approach, the analysis of the slogans of the “Coca-Cola” company is conducted for the first time in domestic science. The connection between communicative means and the advertising effect of their information-psychological influence has been reconstructed. The content of the image-forming strategy is shown on the example of the “Coca-Cola” slogans.
Keywords: advertising influence, advertising images, strategies of the speech influence, “Coca-Cola” company.
Анотація. В статті розглянуто проблемні питання митного декларування в Україні та напрями його вдосконалення.
Summary: The article discusses the concept of social advertising, shown history of development of social advertising in Ukraine. Сonsider the basic model of social advertising in the USA, Great Britain and Germany. Considered the main problems of development of Ukrainian social advertising.
Key words: social advertising, public advertising, history of development of social advertising, american model, english model, german model.
Summary. The article studies the main theoretical and practical aspects of PR-technologies in political communication during elections to affect the minds of the electorate. In particular, the basic technologies of public relations used in national and international electional practice to the parliament and presidency are outlined. And also the political manipulation technologies aimed at the obtaining the desired results in the elections and providing the repeated support of voters are defined.
Keywords: public relations, PR-campaigns, elections, political communication.
Summary: In this scientific article the definition of viral advertising. Studied historiography such thing as viral advertising, revealed when she appeared. The analysis for the first time demonstrated how pathways affecting viral advertising to enhance its effectiveness.
Key words: Internet, viral advertising, Internet advertising, viral advertising, guerrilla marketing, advertising, viral marketing.
Summary. The article is devoted to exploration of the main violation's factors of ethical component of modern social advertising. For the sample study were selected modern advertising campaigns that most clearly demonstrate the problem of violation of ethical parameters. At the time of analysis of scientific papers were found the main factors of influence that is used modern social advertising. In the study, threats and risks of using the identified anti-ethical methods were established, their influence on the thoughts, decisions and psychological state of the consumer.
Keywords: advertising ethics, social advertising, PSAs, breach of ethics in advertising.
Summary: The article attempts to consider the conditions for the movement of currency values across the border in accordance with EU legislation, considerable attention is paid to the peculiarities of the order of their movement between the EU jurisdiction and outside the union.
Key words: currency values, cash, banking metals, customs border.
Abstract. The article examines the independence of the central bank, scientific approaches to analyze its components and describes the main legal provisions ensuring the independence of the National Bank of Ukraine. Special attention is paid to the uncertainty space National Bank of Ukraine in the system of state power, the solution of which depends on further organizational and legal construction of the National Bank of Ukraine, as a leading regulator of the banking and credit system of the state.
Keywords: independence, central bank, legal status, National Bank of Ukraine, banking system, monetary policy.
Summary: The author of the article gives interpretation to the term “leader”, identifies characteristics that are inherent to leader lecturers. Emphasis is also made on the importance of the right image, on the structure of the personal image and necessity of the right formation of pedagogical image. Here is given an example of defining the lecturer’s rank at higher educational establishment.
Key words: a leader, a lecturer, image, pedagogical image, teacher’s rating, students, higher educational institution.
The global problems of Economics and Finance: Abstracts of VІІІ International scientific-practical conference (Kiev - Prague - Vienna, February 28, 2017)
The global problems of Economics and Finance: Abstracts of VІІІ International scientific-practical conference (Kiev - Prague - Vienna, February 28, 2017)
The global problems of Economics and Finance: Abstracts of VІІІ International scientific-practical conference (Kiev - Prague - Vienna, February 28, 2017)
The global problems of Economics and Finance: Abstracts of VІІІ International scientific-practical conference (Kiev - Prague - Vienna, February 28, 2017)
The global problems of Economics and Finance: Abstracts of VІІІ International scientific-practical conference (Kiev - Prague - Vienna, February 28, 2017)
Actual problems of modern science: Abstracts of XVІІ International scientific-practical conference (St. Petersburg - Astana - Kyiv - Vienna, February 27, 2017)
Summary: Analyzed the state of the equity market of Ukraine. Described the reasons for the low participation of the population in investment processes. The article considers problems of functioning of joint investment institutions in Ukraine. Outlines main directions of the acceleration of the process of transformation of savings into investments through the equity market.
Key words: savings, investment, equity market, securities, collective investment institutions.
Annotation: The article deals with the concept of monetary security of the state, analyzed performance and the current state of monetary security of Ukraine, defined the greatest financial insecurity in the monetary sphere and suggested measures to increase the level of its.
Keywords: monetary policy, monetary security threats, the security status indicators.
