Summary: In the article the problems of the optimal set and duration of use advertising media to promote their product online company. Presents a dynamic simulation model that provides the possibility of carrying out computer experiments to select the optimal combination of methods of advertising, subject to minimize the costs of their implementation.
Keywords: internet company, advertising company, Internet marketing, SEO (promotion in search engines), SMM (advertising in social networks), contextual and banner advertising, PR (the use of network media), Direct Marketing (mailing), AnyLogic, optimization experiment.
Summary: The features of structural transformations in Ukrainian economy are investigated and the necessity of the realization structural policy on the basis of a combination market mechanisms and instruments public policy as a basic condition for economic growth is substantiated.
Key words: structural transformation, structural policy, macroeconomic imbalances, economic policy, economic growth, economic development.
Summary. In the article essence of research concepts "Competitive Advantages enterprise", types and factors his implementation are solved. Strategy of competitive advantages and features of his using the enterprise are solved.
Key words: strategy of enterprise, competitive advantages, leadership strategy of cost (or price), differentiation strategy, the strategy of specialization and focus.
Annotation. In Article proanalyzyrovana system vnutrenneho Monitoring subъekta hozyaystvovanyya and predlozhenы on activities of EE improvement.
Key words: monitoring system of financial monitoring, the likelihood of bankruptcy threat.
Annotation. In Article proanalyzyrovana system vnutrenneho Monitoring subъekta hozyaystvovanyya and predlozhenы on activities of EE improvement.
Key words: monitoring system of financial monitoring, the likelihood of bankruptcy threat.
Summary: This paper identifies a number of problems related to the assessment of information system and its effectiveness. A ratio of the efficiency of investment in system information and analytical support are presented. Author has also determined that functioning of information and analytical support system has significant positive effects and changes for the company.
Keywords: measurement, efficiency, system, information, enterprise competitiveness.
Summary: Consider and propose ways to prevent threats to internal financial and economic security of the company in view of the need to ensure its sustainable development in terms of various functional components of the financial and economic security.
Keywords: security, financial and economic security, the financial and economic security, financial and internal threats to economic security.
Summary: The structure of the system to ensure financial security, which allows to ensure the most efficient level of financial security in today's competitive business environment.
Keywords: financial security, financial security system, elements of the system of financial security.
Summary: The current and actual problems of wages in the Ukraine are considered in the article. There’re identified the causes of the low wages in the Ukraine and direction of solving the problems of wages in our state are determined.
Keywords: salary, debt, wages, productivity, labour force, wages functions.
Summary: Studied methodology for assessing the level of economic security.
Key words: economic security, financial security, economic security components, assessment of economic security, structural components of economic security.
Abstract: This article is devoted to actual research directions in finance - financial security, such as research and development of theoretical propositions about the nature and methods for assessing levels of financial security.
Keywords: financial security company restaurant business, financial condition, financial ratios, forecasting, indicator, assessment factors.
