Summary: In the article the problems of the optimal set and duration of use advertising media to promote their product online company. Presents a dynamic simulation model that provides the possibility of carrying out computer experiments to select the optimal combination of methods of advertising, subject to minimize the costs of their implementation.

Keywords: internet company, advertising company, Internet marketing, SEO (promotion in search engines), SMM (advertising in social networks), contextual and banner advertising, PR (the use of network media), Direct Marketing (mailing), AnyLogic, optimization experiment.