The article studies the factors affecting the development of the advertising industry in Ukraine in terms of political and economic crisis. Considering the economic indicators, we examine the main trends in the development of promotional activities in Ukraine. The study shows that the advertising market is part of an economic system that works together with other markets and develops according to the general laws of the market economy, providing the needs of the community for services. It is proved that the Ukrainian advertising market is developing in line with global trends, such as globalization, integration, concentration, consolidation, diversification with all the features that are inherent in the Ukrainian economy.

Keywords. Advertising, promotional activities, the development trend of advertising, marketing communications, international integration.