Annotation: The basic rules and recommendations for data graphical representation to improve the perception of information, identifying patterns, study key findings of research are analyzed, systematized and supplemented. Graphs from official sources are taken and rules were supplemented to its transformation. Main shortcomings that visually distort the perception of given information are shown.

Keywords: graphical method, statistical graphs, statistical chart, сhart making rules, data-ink ratio, chart junk, dot chart, pie chart, column chart.

Summary: In the article the concept of financial stability of the bank, the factors of influence on the financial stability of the bank. Consider measures improving financial stability of banks in a crisis.

Key words: financial stability, crisis capitalization.

Summary: in the article reviewes the economic substance of depreciation of fixed assets.

Key words: fixed assets,cost, аccounting, depreciation, the company.

Summary: The conceptual apparatus of the term "trade secret" and its protection mechanisms at both the enterprise and the law in general.

Keywords: trade secrets, protection of trade secrets, competitors, confidential information nondisclosure document.

Summary: The article considers the problems of evaluating the performance of the online store. The application submitted on the basis of modern computer platform business intelligence QlikView, which allowed to identify the main factors affecting the change in the efficiency of its operations, to trace the dependence of indicators, graphically presenting the results of operations of the store, using modern visualization techniques.

Keywords: performance evaluation, dynamics of key performance indicators, internet store, business analysis, QlikView.

Summary: In the article the problems of the optimal set and duration of use advertising media to promote their product online company. Presents a dynamic simulation model that provides the possibility of carrying out computer experiments to select the optimal combination of methods of advertising, subject to minimize the costs of their implementation.

Keywords: internet company, advertising company, Internet marketing, SEO (promotion in search engines), SMM (advertising in social networks), contextual and banner advertising, PR (the use of network media), Direct Marketing (mailing), AnyLogic, optimization experiment.

Summary: The specificity of the influence of attitudes on the individual features of its Internet activity.

Key words: Virtual space, user involvement, social attitudes, the process - the result of, altruism - egoism, labor - freedom, power - money.

Summary: The features of structural transformations in Ukrainian economy are investigated and the necessity of the realization structural policy on the basis of a combination market mechanisms and instruments public policy as a basic condition for economic growth is substantiated.

Key words: structural transformation, structural policy, macroeconomic imbalances, economic policy, economic growth, economic development.

Summary: The aim of this research is to investigate the essential elements composition in the cerebrospinal fluid of patients with different outcomes of traumatic brain injury before and after complex treatment with the use of endolumbal and intracystal introduction of ozone and pyracetam in dynamics.

Essential elements composition was investigated in the cerebrospinal fluid of 83 patients. Thus, it may be noted positive changes in the metabolism of essential elements in the cerebrospinal fluid of patients who were treated according to our suggested methods – endolumbal introductions of nootropic ozone mixture and endocystal introductions of ozone.

Keywords: essential elements, outcomes, TBI, cerebrospinal.  

Summary. In the article essence of research concepts "Competitive Advantages enterprise", types and factors his implementation are solved. Strategy of competitive advantages and features of his using the enterprise are solved.

Key words: strategy of enterprise, competitive advantages, leadership strategy of cost (or price), differentiation strategy, the strategy of specialization and focus.

Annotation. In Article proanalyzyrovana system vnutrenneho Monitoring subъekta hozyaystvovanyya and predlozhenы on activities of EE improvement.

Key words: monitoring system of financial monitoring, the likelihood of bankruptcy threat.

Annotation. In Article proanalyzyrovana system vnutrenneho Monitoring subъekta hozyaystvovanyya and predlozhenы on activities of EE improvement.

Key words: monitoring system of financial monitoring, the likelihood of bankruptcy threat.

Annotation. The effectiveness of the prevention of negative behavioural manifestations depends on the timely elimination of the causes that determine them. First of all, it is identification of persons who are so-called risk groups and the organization of preventive work among them. According to the results of the analysis of theoretical sources and own investigations the abortion among women is characterized as a mass social phenomenon. This deviation associated with social determinants, lack of preventive effects of basic social institutions at the micro-social environment of a person, the deformation of personality development.

Key words: pregnancy, abortion, causal aspects, women. 

Аnnotation: When creating a mobile robot one of the central problems is the automatic route planning. This problem is that, when given the initial and final positions of the robot on the map area to build the route by which the robot can get to the destination point, not when faced with obstacles. There are two approaches to solving this problem. In one of them uses the concept of the configuration space, the idea of ​​which is to pull the object (robot) to the point at the same time extending the obstacles in accordance with its shape. The shortest route is searched by viewing a graph "line of sight", in which all segments of straight path, bypassing the obstacles in the configuration space. The main disadvantage of this approach is the difficulty encountered when turning the robot, and, in addition, the shortest route is very close to obstacles.

Keywords: Robot, decomposition, planning the route traversed area.

Summary: The basic directions of optimization processes of organizational - economic mechanism in the food industry and the urgency and feasibility of this method in the management of enterprises.

Keywords: organizational - economic mechanism, competitiveness, optimization, food industry, marketing, strategic resources.

Summary: This paper identifies a number of problems related to the assessment of information system and its effectiveness. A ratio of the efficiency of investment in system information and analytical support are presented. Author has also determined that functioning of information and analytical support system has significant positive effects and changes for the company.

Keywords: measurement, efficiency, system, information, enterprise  competitiveness.

Summary: Consider and propose ways to prevent threats to internal financial and economic security of the company in view of the need to ensure its sustainable development in terms of various functional components of the financial and economic security.

Keywords: security, financial and economic security, the financial and economic security, financial and internal threats to economic security.

Summary: The structure of the system to ensure financial security, which allows to ensure the most efficient level of financial security in today's competitive business environment.

Keywords: financial security, financial security system, elements of the system of financial security.

Summary: The current and actual problems of wages in the Ukraine are considered in the article. There’re identified the causes of the low wages in the Ukraine and direction of solving the problems of wages in our state are determined.

Keywords: salary, debt, wages, productivity, labour force, wages functions.