The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)
The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)
The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)
The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)
The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)
The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)
The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)
The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)
The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)
The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)
The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)
The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)
Summary: The theoretical issues of credit risk management of commercial bank.
Keywords: credit risk, commercial bank, management.
Annotation: The basic rules and recommendations for data graphical representation to improve the perception of information, identifying patterns, study key findings of research are analyzed, systematized and supplemented. Graphs from official sources are taken and rules were supplemented to its transformation. Main shortcomings that visually distort the perception of given information are shown.
Keywords: graphical method, statistical graphs, statistical chart, сhart making rules, data-ink ratio, chart junk, dot chart, pie chart, column chart.
Summary: In the article the concept of financial stability of the bank, the factors of influence on the financial stability of the bank. Consider measures improving financial stability of banks in a crisis.
Key words: financial stability, crisis capitalization.
Summary: in the article reviewes the economic substance of depreciation of fixed assets.
Key words: fixed assets,cost, аccounting, depreciation, the company.
Summary: The conceptual apparatus of the term "trade secret" and its protection mechanisms at both the enterprise and the law in general.
Keywords: trade secrets, protection of trade secrets, competitors, confidential information nondisclosure document.
Summary: The article considers the problems of evaluating the performance of the online store. The application submitted on the basis of modern computer platform business intelligence QlikView, which allowed to identify the main factors affecting the change in the efficiency of its operations, to trace the dependence of indicators, graphically presenting the results of operations of the store, using modern visualization techniques.
Keywords: performance evaluation, dynamics of key performance indicators, internet store, business analysis, QlikView.
Summary: In the article the problems of the optimal set and duration of use advertising media to promote their product online company. Presents a dynamic simulation model that provides the possibility of carrying out computer experiments to select the optimal combination of methods of advertising, subject to minimize the costs of their implementation.
Keywords: internet company, advertising company, Internet marketing, SEO (promotion in search engines), SMM (advertising in social networks), contextual and banner advertising, PR (the use of network media), Direct Marketing (mailing), AnyLogic, optimization experiment.
Summary: The specificity of the influence of attitudes on the individual features of its Internet activity.
Key words: Virtual space, user involvement, social attitudes, the process - the result of, altruism - egoism, labor - freedom, power - money.
