Abstract. The article deals with the problem of e-commerce as a tool of Promotion appliances. Based on the explanation of the nature, value, features and categories of e-commerce, to its theoretical foundations. Done typology of online shoppers and businesses in relation to e-business. Formed importance of e-commerce as part of an information business. Considered the leaders of the domestic market and major trends in e-commerce as a tool of Promotion appliances. The prospects of e-commerce in Ukraine.
Keywords: e-commerce, e-business tool promotion, development trends, appliances.
Summary. The essence of the concepts "competence" and "competence" is disclosed. Scientific views on the professional competence of the translator lit. Features of formation professional competence of future specialists in translation theoretically justified.
Key words: foreign language communication competence, future translator, professional competence of the translator, the formation.
Abstract: The dynamics of housing construction and the economy of Ukraine and proposed the criterion of efficiency natural similar technologies.
Keywords: GDP, PPP GDP, external debt, exchange rate, criterion, energy, construction, bionics.
Аннотация: The article is dedicated to the development of Melnikov’ thesis of a forecasting ability of the languages with event communicative perspective; it is applied to the Russian case system.
Ключевые слова: Системная лингвистика, теория падежей, коммуникативный прогноз.
Abstract: Consideration of the concept of a marriage contract, the shape of his detention and order of registration of the marriage contract.
Keywords: prenuptial agreement, marriage, conclusion.
Annotation. Are given in Section 1 the theorem and its proof, complementing the classical formulation of the ABC conjecture, and in Chapter 2 addressed the issue of communication with the elliptic curve Frey's "Great" Fermat's theorem.
Summary: Evaluation reflects real peculiarities of objects and includes in itself the needs and interests of subjects. Thus conveying cultural peculiarity of value is a matter of concept. The articles discusses the importance of value in cross-cultural understanding and its reflection in language.
Key words: value, evaluation, aesthetic judgement, reflection, concept.
Summary: Actual problems of the category of voice in English grammar.
Key words: Grammatical form and grammatical meaning of the category of voice, functional aspects of meaning of the category of voice.
Annotation: The article investigates the biographical novel “The Last Station” by American writer Jay Parini and interprets the similes used in the novel. Stylistic analysis shows the function of similes in revealing the inner world of personages through their speech.
Key words: simile, tenor, vehicle, ground, biographical novel, literary characters.
Summary: The article discusses the literary peculiarity of Stiven King’s novels and the influence of it to Uzbek scientific fantasy.
Key words: scientific fantasy, genre, miracle.
Summary: Given article discusses the matter of the usage of one of the modern methods of teaching as critical thinking in Russian classes.
Key words: comprehension, challenge, reflection, critical thinking, methods of teaching.
Summary: Methods of past tense forms expressions of English language in Uzbek language were investigated.
Key words: English and Uzbek languages, past tense, the expression of past tense forms.
Annotation. This article studies the ways of expressing specific features of science fiction in Uzbek translations of “Island of Doctor Moreau” by H.G.Wells.
Key words: science fiction, translation, translator, literary translation, scientific translation, novel, reader.
Summary: A discussion of the ways of assessment can be classified from a reading skill point of view.
Key words: assessment, reading skill, proficiency, achievement, placement, and diagnostic assessment.
Summary: The significance of mingles and information about the numerous tasks of arranging mingles in the English classes was investigated.
Key words: mingle, communicative approach, communicative interaction, questionnaire, opinion poll.
Summary: The significance of simile and information about their specific features in the English and Russian languages were investigated.
Key words: stylistics, simile, stylistic device, original simile, traditional simile, direct simile, negative simile.
Summary: There are various methods of tests in teaching language and each of them has its influence on teaching.
Key words: test, practicality, reliability, validity, authenticity, washback, diagnostic tests, proficiency tests, achievement tests, placement tests.
Annotation: The article discusses “pastoral” poems in English literature of the Renaissance period and reflection of this theme in the poetry of poets of the world literature.
Keywords: renaissance, pastorals, eclogues, elegy, nature, sad songs, shepherd’s song, song of praise.
Summary: The article discusses the effective ways of teaching grammar in English language classes and useful strategies that can help teachers to make lessons more effective.
Key words: strategy, system, language, communication, method, approach, grammar-translation, text, context.
Summary: The article defines the term academic writing and discusses the problems of coherence and cohesion in writing process.
Key words: language, skill, process, coherence, cohesion, concept, paragraph, substitution, logical.
