Summary. The paper deals with the specific features of the functioning of the information resources of society, reveals the essence of the information resource as a factor of production, defines the role of information in social development.

Keywords: information, economic resource, information resource, informatization, consumption, disposal, information product.

Summary:  In article considered entity of the concept “art”. And considered troubles emerging in sphere of art through social transformations.

Key words: art, SRO, music industry, concert, promoter.

Summary:  This article suggests specific ways in which college teachers can foster relationships with students that promote motivation and satisfaction. The techniques presented here collected from books on college teaching and observations of outstanding teachers.

Key words: classroom image, general techniques, an instructor, styles, commitment, to communicate.

Abstract: At the present time, sport has become a very important factor in human development. Experts study sports as a science. In this article, the sports form is analyzed during a one-year training cycle. The values and characteristics of the athletic form and training of athletes as an important factor of sport are studied.

Key words: sports form, training, annual cycle, periods.

Summary: We have investigated the safety and quality of the spreads, which are realized in the Ukrainian market and found that some spreads are imitations and can be dangerous for human health.

Key words: safety, quality, combined fatty products, trans-isomers, microbiological indexes. 

Summary: In the article the algorithm design automatic control system of electro-optical system using CAD software.Advantages of this method of designing and the base results for the three-dimensional solid models.

Key words: design system of optical station, control system of electro-optical system, physical and mathematical modeling.

Summary: The article is devoted to the research of the role of financial monitoring in the enterprise financial management system. The analysis of various approaches to determining the place and role of financial monitoring in the activities of economic entities was carried out.

Keywords: finance, enterprise finance, financial monitoring, financial security, risk management.

Annotation. The peculiarities of bid security as a factor of the effectiveness increasing of public e-procurement system functioning are researched. These peculiarities are researched according to subjective and systemic approaches. It is proposed to consider a bid security from the side of state customer for the benefit of the supplier and in this aspect the essence of a bank guarantee of payment in the system of public e-procurement is disclosed.

The approach to the estimation of forecasting value of effectiveness level of the enterprise participation in public procurement and activity connected with procurement agreement execution is developed. This approach takes into account the security of tender proposition and procurement agreement execution. Also this approach can be used to estimation of the effectiveness level of the enterprise participation in public procurement after agreement signing, its execution and expiration of the bank guarantee.

Keywords: diagnostics, enterprise, public e-procurement system, bid security, bank guarantee, effectiveness.

Summary. The article is based on the results of sociological research conducted by the author in 2015 in Tyumen.

Key words: self-determination, professional identity, self-identity.

Abstract: This article discusses the development of adaptive, сross-browser web pages for devices with different screen resolution and using different browsers to display. For the code organization, to do less error and to enhance architecture project is using technologies such as preprocessor SASS and the streaming build system Gulp.js. The publication describes the reasons for choosing these technologies and using them in project to write high quality, optimized, how don`t duplicate code and spread errors when the project will be expand.

Keywords: web development, mark-up, using preprocessor, streaming build system, code optimization.

Summary: The author stresses that the ability to analyze the specific literary text builds up during high school training, which should be based on a fundamental theoretical basis in understanding the artistic and aesthetic essence of literature as an art of speech. Literary education will ensure the readiness of the future teacher to form in students, through the content and artistic images of literary works, not only the reader culture, but also social, moral, ethical and aesthetic values.

Keywords: literary education, literary work, text analysis, content and form of the text, literary reading lesson.

Summary: The author of the article gives interpretation to the term “leader”, identifies characteristics that are inherent to leader lecturers. Emphasis is also made on the importance of the right image, on the structure of the personal image and necessity of the right formation of pedagogical image. Here is given an example of defining the lecturer’s rank at higher educational establishment.

Key words: a leader, a lecturer, image, pedagogical image, teacher’s rating, students, higher educational institution.

Abstract: The article investigates theoretical aspects of forming and diagnostics of economic security of farms.

Keywords: economic security, diagnostics, production, management decisions, risks, land resources.

Annotation: The ways to support development of cooperation in agrarian sector have been determined; the relevant practical recommendations to advance state agrarian policy have been provided.

Key words: agrarian policy, agrarian state, agricultural cooperation.

Summary: The example of reconstruction works execution for damaged reinforced concrete constructions using advanced materials and technologies is given. The importance of adherence to building regulations ensuring workmanship quality is emphasized.

Key words: repair of reinforced concrete constructions, building regulations, repair aggregates, workmanship.

Summary: The analysis of approaches to improving quality characteristics of accounting information. Grounded inability to use transparency as qualitative characteristics of accounting information in the context of the development of convergent positions conceptual framework. Identified and substantiated three main proposals for the further development of the qualitative characteristics of accounting information.

Key words: conceptual framework, qualitative approach to accounting, accounting information quality, qualitative characteristics of accounting information.

Summary: In the articles considered basic component business-environments, іn which today international trade and economic relations will be realized that. It is represent сonnection between the tendencies of changes in a marketing environment  and planning of export strategy of country.

Keywords: international economic relations, international trade and economic activities, intellectual property, export strategy, global market, business environment.

Summary: In this article the place loyalty marketing concepts in relationship marketing. The role of customer loyalty in ensuring the competitiveness of enterprises. The main trends of the formation of loyalty. Proposed and described components of the process of forming and maintaining customer loyalty.

Key words:  concept of relationship marketing, loyalty, loyal customer, the formation of loyalty.

Summaru: The article is devoted to the issues of mass communication functioning and its influence on social management systems. Close attention is paid to mass communication characteristic as an information reflection in society. An author makes a conclusion that mass communication has an influence on management system in case of general people’s activity directed on specific results achievement.

Keywords: mass communication, management system, information, society.

Abstract: The purpose of this work is to get acquainted with breakthrough technology and equipment for the production of sodium hypochlorite. The pros and cons of other sodium hypochlorite production facilities were considered. As a result, it can be concluded that the proposed technology and equipment can be used.