Summary. The article shows the main characteristics and typology of fonts, reveals the features of advertising in print media, examines the font design in advertising of women's publications and features of advertising for women.

Key words: Advertising, font, printed media, magazine, women's publications, font design, advertising design.

Summary. The article presents the results of research on the production of new methodological approaches to revenue management system construction of industrial enterprises in a crisis. Based on the specific industry, identified the importance of maintaining high efficiency of revenue management for enterprises. Posted modern classification of income. Posted latest understanding of economic substance and the functional purpose of revenue management systems of industrial enterprises. The features of the organization of revenue management in the economic crisis. The role of income groups in the process of working capital, and on this basis submitted proposals to improve working capital management industrial enterprise. Revenue also considered as a specific financial resources, and on that basis proposed implementation procedures to support effective resource revenue management.

Keywords: revenue, profitability, revenue management, economic crisis, industrial plant.

Abstract: Morpho-anatomical structure of the endemic leaf - Iris korolkowii and Iris stolonifera under the conditions of the introduction of the Botanical Garden named acad. F.N. Rusanov Academy of Sciences of the Republic of Uzbekistan. Identified for diagnostic signs Hexapogon section may serve for identification of plant raw material.

Key words: anatomy, leaf, introduction, spreading of Iris korolkowii, Iris stolonifera.

Summary: The principles of simulation of machine tools using high-level programming languages and object-oriented methodology are described, modeling of the 16K20 screw-cutting lathe.

Key words: mashinebuilding, programming.

Summary. Described using of object-oriented programming methodology in design of software for grouping details by design and using it in group process.

Key words: mashinebuilding, programming.

Summaru. Khatib Tabrizi was one of the most outstanding representatives of the linguistic and literary science of the XI century, both in Azerbaijan and the all Arab East. In the history of literary science he is known as a disciple of the great Arab poet-philosopher  Abu Ala al-Maari.

Khatib Tabrizi was one of the most outstanding representatives of the linguistic and literary science of the XI century, both in Azerbaijan and the all Arab East. In the history of literary science he is known as a disciple of the great Arab poet-philosopher Abu Ala al-Maari.

His comments on the works of the famous medieval poets as Abu Tammam «الحماسة», al-Mufaddal ad-Dhabi «المفضليات», Abu Ala al-Maari «سقط الزند» and on the work of the pre-Islamic poets «شرح القصائد العاشر», was highly appreciated by specialists. As no less valuable linguistic works of the outstanding philologist. اعراب القرآن «The decline in the Qur'an», كتاب الالفاظ «Book of words», المقدمات في النحو «Brief information on nahv», لمع في النحو «Summary of grammar", etc.

One of the most well-known linguistic research of Khatib Tabrizi is his comment to the treatise of Ibn al-Sikkit (803 - 859) "Corrections of language» (إصلاح المنطق), named by the author "The Book of improving correction of language» (كتاب تهذيب إصلاح المنطق), in which the author tried to clarify obscure points of the book of the great linguist. In this article the issue of words with hamzah in above mentioned treatise was scrutinized, some paradigms were provided as an example. [10, с. 421]

Key words: Arabic language, linguistics, lexicology, treatise, philologist.

Summary: The article is devoted to the 170th anniversary of the birth of a prominent statistician and a public figure of XIX century O.O. Rusov. The article deals with his life, presents his main publications, and describes the results of his research. The historical role of the scientist in the development of theoretical and methodological principles of statistics is discovered. The article describes the contribution to the development of scientific theory and methodology of statistical research, promotion of the use of statistical methods: grouping, generalization (relative and average values), tabular and graphical methods. Particular attention O.O. Russov gave to census, defined methodological and organizational aspects of their implementation, focused on the experience of censuses in foreign countries. In the article attention is focused on the conceptual framework of statistical observations, statistical and economic research programs of economic and social life of the provinces at the time, which were developed by scientist.

Key words: O. Rusov, statistics, statistical and economic research, theory and methodology of research.

The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)

Summary. The article is devoted to highlighting the essence and effectiveness of such an instrument in the social media environment as opinion leaders. The goal of the study is to assess the opinion leaders as a tool for PR in social media and the prospects for its development. Also in the scientific article the theoretical and methodological foundations of the concept of opinion leaders are defined, their characteristics and peculiarities of their identification are determined.

Keywords: influencer, content, audience, leader of opinions, influence online, influence offline.

Actual problems of modern science: Abstracts of ХХ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, May 30, 2017)

Summary. The article sets the essence of trendwatching and trendsetting as ways of social communications and highlights the main possibilities of using trends as innovation PR-tools in insurance.

Keywords: trend, trendwatching, trendsetting, insurance, insurance service.

Summary. In the article the basic methodological approaches to the assessment of solvency.

Keywords: solvency, liquidity ratio, maneuverability equity ratio, solvency ratio (autonomy); rate financing; ratio of working capital; factor mobility equity.

Summary. This paper describes the structure and principles of speech recognition. Described and selected open recognition system for synchronization of facial animation and voice of the character in virtual reality.

Keywords: voice recognition, virtual reality, hidden Markov model, phoneme acoustic model, phonetic dictionary.

Abstract. The work shows that the laws of dynamics describe the basis of the vision of the universe. The formulation of Planck's constant dependence on time, which we called the evolutionary index, is given. The law of evolution, the boundaries of the distribution of parametric criteria, the uncertainty principle of Werner Heisenberg on all evolution are determined. The ratio of synchronism and symmetry of parametric criterior`s of the Universe is considered.

Key words: parametric criteria, evolutionary index, Heisenberg uncertainty.

Actual problems of modern science: Abstracts of ХХ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, May 30, 2017)

Actual problems of modern science: Abstracts of ХХ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, May 30, 2017)

Actual problems of modern science: Abstracts of ХХ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, May 30, 2017)

The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)

The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)

Summary. This work is devoted to the development of the AWP manager of the apartment office.

Keywords: Automated workplace, report form, automated information system.