Summary: In the article the features of the foreign experience of state regulation of transport services and found some tools that should be used in the formation of public regulation of the transport market in Ukraine.
Key words: state regulation, transport services, transport market, transport infrastructure.
Summary: The article contains information about GRID-technology as a promising and important direction for Ukraine in the organization of IT infrastructure for common geographically distributed work and sharing of information and computing resources in health care facilities, hospitals, scientific research centers and institutes. Examples of projects that developed based on these technologies are given.
Key words: IT infrastructure, medical systems, cloud technology, GRID technology, GRID systems, computing resources, GRID medicine.
Abstract: The article deals with the use of the discourse analysis method in the study of city identity, the relevance of the application of this method to the study of abstract concepts is substantiated. The article analyzes local media as one of the sources for constructing the sociocultural identity of the city, examines the influence of Finno-Ugric culture on news content.
Keywords: discourse analysis, media, city identity, socio-cultural image, Finno-Ugric culture.
Анотація. В статті розглянуто проблемні питання митного декларування в Україні та напрями його вдосконалення.
Summary. The impact of volume of periodical oil pumpings on oil pipelines flow capacity with predefined oil pumping stations location was studied. The algorithm and software for determining the flow capacity of oil pipelines with periodical oil pumpings at any combinations of working pumps at pump stations were developed.
Keywords: flow capacity, limiting segment, periodical pumping, mail oil pipeline.
Summary: The article discusses the concept of social advertising, shown history of development of social advertising in Ukraine. Сonsider the basic model of social advertising in the USA, Great Britain and Germany. Considered the main problems of development of Ukrainian social advertising.
Key words: social advertising, public advertising, history of development of social advertising, american model, english model, german model.
Summary. Article describes the process development of database client application using DataWindow technology in PowerBuilder.
Key words: information system, database, PowerBuilder, DataWindow, database profile, data source, user interface, SQL, event, element control.
Annotation. There are features of biochemical analysis of saliva presented in this article. Advantages of the innovative method in medicine are described. This method allows to make diagnoses without direct invasive interference in the human body. The superiority of this type of analysis to the rest is substantinated.
Key words: Analysis, saliva, biochemical analysis, research.
Summary. The influence of political advertising on the population, with the aim of obtaining their support.
Key words: political advertising, politician, political leader, psychology.
Summary. The article studies the main theoretical and practical aspects of PR-technologies in political communication during elections to affect the minds of the electorate. In particular, the basic technologies of public relations used in national and international electional practice to the parliament and presidency are outlined. And also the political manipulation technologies aimed at the obtaining the desired results in the elections and providing the repeated support of voters are defined.
Keywords: public relations, PR-campaigns, elections, political communication.
Summary: In this scientific article the definition of viral advertising. Studied historiography such thing as viral advertising, revealed when she appeared. The analysis for the first time demonstrated how pathways affecting viral advertising to enhance its effectiveness.
Key words: Internet, viral advertising, Internet advertising, viral advertising, guerrilla marketing, advertising, viral marketing.
Summary. The article is devoted to exploration of the main violation's factors of ethical component of modern social advertising. For the sample study were selected modern advertising campaigns that most clearly demonstrate the problem of violation of ethical parameters. At the time of analysis of scientific papers were found the main factors of influence that is used modern social advertising. In the study, threats and risks of using the identified anti-ethical methods were established, their influence on the thoughts, decisions and psychological state of the consumer.
Keywords: advertising ethics, social advertising, PSAs, breach of ethics in advertising.
Анотація. Стаття присвячена питанням сутності та сучасних концепцій маркетингу у туристичній галузі. Досліджено еволюцію сутності поняття «маркетинг туризму». Уточнено сутність маркетингу на підприємствах туристичної галузі через призму трактувань сучасних науковців. Наведено специфічні характеристики туристичних продуктів та тенденції на ринку туристичних послуг. Завдяки цьому виявлено сучасні концепції маркетингу на вітчизняних підприємствах туристичної галузі.
Ключові слова: маркетинг, маркетинг туризму, туристичних маркетинг, туристичне підприємство, маркетингова діяльність, туристичні послуги.
Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of modern science: Abstracts of ХІХ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, April 27, 2017)
