Summary. The article is devoted to highlighting the essence and effectiveness of such an instrument in the social media environment as opinion leaders. The goal of the study is to assess the opinion leaders as a tool for PR in social media and the prospects for its development. Also in the scientific article the theoretical and methodological foundations of the concept of opinion leaders are defined, their characteristics and peculiarities of their identification are determined.
Keywords: influencer, content, audience, leader of opinions, influence online, influence offline.
Actual problems of modern science: Abstracts of ХХ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, May 30, 2017)
Summary. The article sets the essence of trendwatching and trendsetting as ways of social communications and highlights the main possibilities of using trends as innovation PR-tools in insurance.
Keywords: trend, trendwatching, trendsetting, insurance, insurance service.
Summary. In the article the basic methodological approaches to the assessment of solvency.
Keywords: solvency, liquidity ratio, maneuverability equity ratio, solvency ratio (autonomy); rate financing; ratio of working capital; factor mobility equity.
Summary. This paper describes the structure and principles of speech recognition. Described and selected open recognition system for synchronization of facial animation and voice of the character in virtual reality.
Keywords: voice recognition, virtual reality, hidden Markov model, phoneme acoustic model, phonetic dictionary.
Abstract. The work shows that the laws of dynamics describe the basis of the vision of the universe. The formulation of Planck's constant dependence on time, which we called the evolutionary index, is given. The law of evolution, the boundaries of the distribution of parametric criteria, the uncertainty principle of Werner Heisenberg on all evolution are determined. The ratio of synchronism and symmetry of parametric criterior`s of the Universe is considered.
Key words: parametric criteria, evolutionary index, Heisenberg uncertainty.
Actual problems of modern science: Abstracts of ХХ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, May 30, 2017)
Actual problems of modern science: Abstracts of ХХ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, May 30, 2017)
Actual problems of modern science: Abstracts of ХХ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, May 30, 2017)
The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)
The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)
Summary. This work is devoted to the development of the AWP manager of the apartment office.
Keywords: Automated workplace, report form, automated information system.
Summary. The impact of external natural factors to organism, and also person’s irrational nutrition leads to arise various diseases. Fermented milk products are one of the main food in a diet of the person. Along with pleasant taste and smell fermented milk products have a certain favorable influence on an organism. Plants are rich with biologically active agents consider their structure. Therefore for increase a biological value of a product the vegetable components in the form of extracts of seeds of flax and green tea were added.
Key words: Fermented milk products, seeds of flax, green tea.
The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)
The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)
The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)
The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)
The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)
The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)
The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)
