Шпортюк Н. Л., Бурсук Г. Ю. Управління персоналом підприємства // Міжнародний науковий журнал "Інтернаука". — 2017. — №18.

Шпортюк Н. Л., Сабадин М. О. Методи оцінювання персоналу банківської установи // Міжнародний науковий журнал "Інтернаука". — 2017. — №15.

Шпортюк Н. Л., Самойленко І. О. Менеджмент капіталу банку // Міжнародний науковий журнал "Інтернаука". — 2017. — №15.

Шпортюк Н. Л., Александрова А. О. Ефективність організації фінансового менеджменту в банківській установі // Міжнародний науковий журнал "Інтернаука". — 2017. — №15.

Чорнобай А. В. Економіко-правові засади оплати праці // Міжнародний науковий журнал "Інтернаука". — 2017. — №13.

Abstract. This article explores the theoretical aspects of marketing as a specific management functions. The basic principles and features of marketing activities in the enterprise.

Keywords: marketing, management activities, administrative system, marketing program, demand analysis, market, "business philosophy", advertising. 

Annotation: The purpose of work is development of the computer program of design of cluster structure of fusions of simple metals with the crystalline grate of type of body centered cubic (BCC) for comparison with experimental data of X - raying. For this purpose methods are worked out:

1. Calculation of coordination numbers on a cluster for their subsequent middling according to sample and comparison (approximations) with the experimental radial function of distribution of atoms (RFDA). Thus the choice of form of cluster was carried out in accordance with principle of Curie-Woulf and Brave - about a minimum of superficial energy of crystal, being in an equilibrium with the liquid, and that a crystal is limited to the atomic planes with the maximal closeness of atoms. For BCC of grate clusters correspond them in a form: bipyramids, prisms, threepyramids, moreover first from named corresponds most ratio of volume toward the area of surface, i.e. she is most credible.

2. For the forms of clusters indicated higher the discrete functions of form and their continuous analogues were certain in different directions of translations.

3. To the finding functions were certain Fourier- characters (intensities) for description of types of diffraction peaks for the case of bipyramids.

The use of finding dependences is work out the computer program of design of cluster structure, which consisted in approximation of experimental data of X - raying researches of fusions of alkaline metals a theoretical model.The results of approximation it is been: determination of mean value of coordination number, middle interatomic distance, optimal clustersize, middle distance between clusters.  Calculations is executed for many alkaline metals in the wide interval of temperatures.  Data for a rubidium at the temperature  of 513К  have next values: middle interatomic  distance - 5,755 Å, optimal clustersize - 12,756 Å,  middle  coordination number - 1,325, middle c distance between clusters - 0,518 Å.

Key word: co-ordinating numbers, optimal clustersize.

Abstract: In the article the theoretical aspects of finance companies by the example of the agricultural enterprises. The main features of the finance industry.

Keywords: finance, economy, industry, financial resources, agricultural enterprise, seasonality, working capital.

Summary: During the research it was determined that applying a loan is an essential part of the process of functioning of small and medium-sized business in agriculture. A special attention should be paid to the issue of farm lending by credit unions. This direction in loans can help out of difficult financial crisis both farmers and credit unions. By investing money in farming and manufacturing – we invest money in our future as a powerful agricultural country.

It has been proved that in the field of microcredit, especially in rural areas, credit unions are the only source of financing for small and medium-sized enterprises.

Peculiarities of functioning of credit unions have been researched. To ensure the access of small businesses to short-term “cheap” loans of small size the implementationof Microcredit Program by means of local credit unions has been considered. The main advantages and features of the program are: loans for starting a business; the possibility of getting loans without security; low loan interest rate (max 15 %); loans of small size (up to 20 000 UAH.) for short term; participation of State Executive authorities, local self-government.

The analysis of credit unions of Ukraine, which indicates a downward trend in the amount of assets and loan portfolio of credit unions in Ukraine, leading to a decrease in their number due to the closure has been made. The reasons which led to the crisis of credit unions have been determined.

Some recommendations have been offered regarding the creating of a credit history bureau for a single borrowers’ database formation; acceleration of the process of formation of powerful credit union associations. The requirement is to create a regional stabilization fund that can facilitate the access of a credit union to financial support, and cooperation of the regional funds at the state level will helpto monitor their liquidity. To solve the problem of credit repayment it is offeredto delegate this authority partially to a single special body - the Agency for dealing with bad loans.

Key words: loan, credit union, credit and financial system, financing of a small business, funding, the Program of microcreditofa small businesses.

Abstract: The article investigates the theoretical aspects of the cash position and the mandatory reserves of commercial banks.

Keywords: monetary position, commercial bank required reserves, banking, financial institution liquidity reserve ratio, risk, cash flow.

Summary. The essence of financial stability and the different approaches to its definition are considered in the article. The features of financial stability category are aimed. It is pointed on profit and profitability as the main quality indicators of financial stability. The basic directions of increasing profits are determined.

Key words: financial stability, financial stability indicators, profitability, economic efficiency, solvency, profit management.