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Summary. The paper deals with the specific features of the functioning of the information resources of society, reveals the essence of the information resource as a factor of production, defines the role of information in social development.

Keywords: information, economic resource, information resource, informatization, consumption, disposal, information product.

Summaru: The article is devoted to the issues of mass communication functioning and its influence on social management systems. Close attention is paid to mass communication characteristic as an information reflection in society. An author makes a conclusion that mass communication has an influence on management system in case of general people’s activity directed on specific results achievement.

Keywords: mass communication, management system, information, society.

Summary: The article analyzes the main types and risks of innovation in the banking sector. Clarified the factors affecting its implementation and in order to stimulate demand from commercial banks for financial innovation the directions of development of innovative activity in the banking practice.

Keywords: bank, banking, banking system, innovation, banking innovation, financial innovation, and innovative activity.

The article considers the scientific heritage of the outstanding representative of the national management idea F. R. Dunaievskyi. It is shown that his studies do not concede research issues of the institutes of labour of the USA and Europe; the author analyzes his management concept called “integrated management arrangements”, where the idea of a system of management science and the idea of an independent science with its own challenges are clearly enough traced and the pride of place goes to the functions of management and recruitment.

Keywords: national managerial idea, management science, science of workplace management, organizational technology, organizational functions.

The article considers the historical experience of the marketing practices of local entrepreneurs. It analyzes the way the savvy Kharkiv entrepreneurs, trying to attract attention of the consumers, used a variety of methods to promote products in the market. It highlights "the advertising weapon" and identifies all of its areas. It has been found out the effectiveness of sales of goods would significantly increase if modern entrepreneurship considered the history and used the techniques of the known compatriots.

Key words: entrepreneurial activities, promotional items, sales promotion, marketing position, the Kharkiv entrepreneurs, historical experience.

The aim of this paper is to explore the innovative process of economic development in the sociocultural sphere as a realisation of innovative potential of the state and the role of the human factor in it.

Key words: innovation process, investment model, economics, sociocultural sphere, the human factor.

Summary: The article considers the concept of state regulation in historical and international aspects. The proposal for decision medium-term tasks of the state in the economy to ensure its stability.

Keywords: the state, state regulation, economy, governmental mechanisms, the limits of state regulation, mercantilism, economic liberalism, neoliberalism, institutionalism.

Summary. There is actuality of creation of institute and legal principles of perfection of public economic policy in the sphere of production of the cultural blessings. Measures, directed on realization of reform of cultural sphere, are offered. In particular in relation to strengthening of potential of the Ukrainian culture, development of strategy of its development, introduction of economic policy on competitive principles, perfection of financing of establishments of culture due to budgetary facilities, and also perfection of model of privately state partnership.

Key words: public economic policy, in a civilized manner economic space, production of the cultural blessings, in a civilized manner economic strategy, innovative policy.