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The Global Problems of Economy and Finance: Abstracts of ХІ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2018)
Scientific debate: the issue of Economy and Finance: Abstracts of ХIІ International scientific-practical Conference (Kyiv-Budapest-Vienna, December 29, 2017)
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Summary. Grounded feasibility and specificity of training students of specialty «Journalism» at the Odessa National Polytechnic University.
Key words: expert journalist, interactive methods, smart-technology.
The summary: The article deals with the centripetal and centrifugal vectors of globalization processes in terms of their influence on the formation of modern cultural identity; the factors that determine its transformation; the forms of articulation of identity, including glocalization and multicultural identity.
Key words: globalization, glocalization, intercultural communication, multicultural identity, local culture.
Abstract. The effect of the control valve authority in the process of regulation was investigated. Found a control signal conversion, which takes into account the authority of the valve to align the relationship between the control signal and the flow rate of heat medium. An experiment on the model of thermal point in the Simulink environment was performed. The experimental results were analyzed.
Key words: control valve, the valve full external authority, regulation, conversion of the control signal.
Annotation. Modern brand components reviewed in the article. The main factors of creating brand are formulated. Factors that affect the success of the brand on the commodities market are listed.
Key words: brand, marketing services, consumers.
Summary: The necessity of optimization phase of collecting the documents and facts during the information-analytical studies. The basic principles of organization of the collection phase and group practices that will improve its effectiveness.
Key words: collecting documents and facts, information, analytical research, optimization, principles and methods of gathering information.
Summary: The article considers theoretical and methodological foundations of the technology of object-documentary analysis (T-MODА) as an effective means of optimizing intellectual work. Substantiates the possibility of modifying the technology for the implementation of information document analysis of the subject area. An example of the practical application of the modifying T-FASHION to make the optimal decision.
Key words: technology T-MOD, smart filter, NOPS-format, optimization of the thinking process, information domain analysis, decision making.
Summary: Considers the problem of reliability of advertising and informational messages on the example of the manufacturer of additional distance education. The algorithm of practical implementation of the procedure of verification of advertising through quantitative and qualitative analysis of reviews real customers opinions.
Keywords: reliability of the information, advertisements, independent evaluation, quantitative and qualitative analysis of customers' opinions.
Actual problems of modern science: Abstracts of VI International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna , March 31, 2016)
Actual problems of modern science: Abstracts of VI International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna , March 31, 2016)
Actual problems of modern science: Abstracts of VI International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna , March 31, 2016)
Summary: In theoretical aspect the article considers the modern trends of formation of communicative culture of the society, presented in works of domestic and foreign researchers.
Key words: communicative culture, information and communicative space, virtualization, telecommunication networks.
