Summary: The article presents the results of research in the field of financial security. It is analyzed scientific work of scientists and experts, the essence and approaches to the interpretation of the concept of «financial security company».

It is investigated the interrelation between the concepts of financial security threats, sources of hazards. The level of financial security company is appreciated by components: fiscal component, an insurance component, the investment component, the monetary component, the credit component.

At the results of the evaluation is proposed strategy of financial security.

Key words: financial security, risks, threats, capital investments, financial results.

Summary. The article presents the results of research on the production of new methodological approaches to revenue management system construction of industrial enterprises in a crisis. Based on the specific industry, identified the importance of maintaining high efficiency of revenue management for enterprises. Posted modern classification of income. Posted latest understanding of economic substance and the functional purpose of revenue management systems of industrial enterprises. The features of the organization of revenue management in the economic crisis. The role of income groups in the process of working capital, and on this basis submitted proposals to improve working capital management industrial enterprise. Revenue also considered as a specific financial resources, and on that basis proposed implementation procedures to support effective resource revenue management.

Keywords: revenue, profitability, revenue management, economic crisis, industrial plant.

Summary. In the article the basic methodological approaches to the assessment of solvency.

Keywords: solvency, liquidity ratio, maneuverability equity ratio, solvency ratio (autonomy); rate financing; ratio of working capital; factor mobility equity.

Summary. The article researches theoretical aspects and forms of wage payment.

Key words: wage, company, labor conditions.

Anotation. In the article the theoretical aspects of motivation, and the features of the system of motivation and the main requirements for the motivation system in the company including in budgetary institutions set kinds orientation of civil servants in the system of motivation, considered of budgetary organizations and the methods of motivation system in budgetary institutions breakdown these groups, analyzed the problems of staff motivation system, and proposed measures to improve the system of personnel motivation in budgetary institutions also identified important aspects of the system of incentives, the features of the system of incentives and its types in budgetary organizations, highlights the main components of motivation in the company and in budgetary institutions identified actual problems of motivation and examined and proved the most effective methods of encouraging staff at the plant and in budgetary institutions.

Keywords: Motivation, motivation techniques, motivation system, budgetary institutions.

Summary: This article focuses on the terminology of strategic marketing planning and assesses the basic principles of strategic marketing plan for commercial and industrial enterprises. Formation of strategic planning processes is described, both theoretically and justified on practical experience obtained from the samples documented marketing plans of Ukrainian enterprises.

Key words: strategy, strategic management, marketing strategy, strategic marketing planning.

Summary. The article was describes the main types of market research and gives examples the planning studies the essence and use of desk and field research, qualitative and quantitative research methods. Studied the basic methods of data collection, surveys, registration (observation) experiment, panel, expert evaluation. The theoretical basis used on a practical example of the company in order to find areas of improvement of the marketing mix.

Keywords: marketing research, planning, marketing research, desk research, field research, qualitative and quantitative methods, customer surveys.

Annotation: The article reveals the essence and the main stages of marketing research in the bank, the features of marketing research in banks of Ukraine were investigated, the new approaches in conducting market research in banks have been defined.

Key words: market research, realization of market research, bank’s competition, design of marketing research.

Summary. In the article the main purpose of online marketing; lists a set of common online marketing technologies and marketing the features of social ties.

Keywords: company, technology, Internet marketing, SMM.

Abstract. In this article was analyzed theoretic aspects of  the purpose of the operation and features of association of enterprises in modern conditions.

Keywords: enterprise, association of enterprises, profit, market relations, economic activity.

Scientific debate: the issue of economy and finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Budapest - Vienna, March 31, 2017)

Scientific debate: the issue of economy and finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Budapest - Vienna, March 31, 2017)

Scientific debate: the issue of economy and finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Budapest - Vienna, March 31, 2017)

Scientific debate: the issue of economy and finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Budapest - Vienna, March 31, 2017)

Scientific debate: the issue of economy and finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Budapest - Vienna, March 31, 2017)

Scientific debate: the issue of economy and finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Budapest - Vienna, March 31, 2017)

Scientific debate: the issue of economy and finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Budapest - Vienna, March 31, 2017)

Scientific debate: the issue of economy and finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Budapest - Vienna, March 31, 2017)

Scientific debate: the issue of economy and finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Budapest - Vienna, March 31, 2017)

Scientific debate: the issue of economy and finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Budapest - Vienna, March 31, 2017)