Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of Economics and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - St.Petersburg - Vienna, April 28, 2017)
Actual problems of modern science: Abstracts of ХІХ International scientific-practical conference (Moscow - Astana - Kharkiv - Vienna, April 27, 2017)
Summary. In the article maintenance of the landed reform, directions of her realization and influence, is considered on the productive and rational use of the landed resources in the sector of agricultural enterprises. Problems are certain characteristic for the rational use earth and possible ways of their decision.
Keywords: the landed relations, forms of landownership and land-tenure, lease of earth, productive and rational land-tenure, fertility of soil.
Summary. The essence neuromarketing, the specifics of which was to use psychotherapy brain research to influence consumer behavior.
Keywords: marketing innovation, innovative concept of marketing, neuromarketing.
Anotation. In the article the theoretical aspects of motivation, and the features of the system of motivation and the main requirements for the motivation system in the company including in budgetary institutions set kinds orientation of civil servants in the system of motivation, considered of budgetary organizations and the methods of motivation system in budgetary institutions breakdown these groups, analyzed the problems of staff motivation system, and proposed measures to improve the system of personnel motivation in budgetary institutions also identified important aspects of the system of incentives, the features of the system of incentives and its types in budgetary organizations, highlights the main components of motivation in the company and in budgetary institutions identified actual problems of motivation and examined and proved the most effective methods of encouraging staff at the plant and in budgetary institutions.
Keywords: Motivation, motivation techniques, motivation system, budgetary institutions.
Summary. The main methodological functions of the theory, the principles of marketing research and methods of collecting information are considered in the article.
Key words: methodology, elements of methodology, methodological functions of theory, methodological complex, marketing research, creative methods of searching for solutions.
Summary. Scientific community approaches to the definition of "Internet advertising" are studied. The author clarified the interpretation of the term "Internet advertising". Modern internet advertising tools used in domestic enterprises are discovered.
Keywords: Internet marketing, Internet advertising, online advertising, advertising tools, online advertising tools.
Summary: In modern conditions of economic development for enterprises in the meat industry the use of working capital is of great importance. Working capital is a sum of funds invested in production operations, which is necessary to support each production cycle. The volume of output is affected by the presence of certain volumes of working capital, which the enterprise has. Consequently, the topic of using working capital is relevant for modern industrial enterprises, including meat industry enterprises.
Key words: Working capital, meat industry, problem of using working capital, production, meat products.
Summary: This article focuses on the terminology of strategic marketing planning and assesses the basic principles of strategic marketing plan for commercial and industrial enterprises. Formation of strategic planning processes is described, both theoretically and justified on practical experience obtained from the samples documented marketing plans of Ukrainian enterprises.
Key words: strategy, strategic management, marketing strategy, strategic marketing planning.
Annotation: In this article key problems of a banking system in the Russian Federation which are connected with crisis in economy are considered. Ways of their decision by reforming and entering of adjustments into separate acts of the Russian Federation for the purpose of stabilization of national financial sector are given.
Key words: banking system, problems of a banking system, bank risks, credit and monetary relations, crisis in economy.
Summary. The article was describes the main types of market research and gives examples the planning studies the essence and use of desk and field research, qualitative and quantitative research methods. Studied the basic methods of data collection, surveys, registration (observation) experiment, panel, expert evaluation. The theoretical basis used on a practical example of the company in order to find areas of improvement of the marketing mix.
Keywords: marketing research, planning, marketing research, desk research, field research, qualitative and quantitative methods, customer surveys.
Annotation: The article reveals the essence and the main stages of marketing research in the bank, the features of marketing research in banks of Ukraine were investigated, the new approaches in conducting market research in banks have been defined.
Key words: market research, realization of market research, bank’s competition, design of marketing research.
Summary. In the article the main purpose of online marketing; lists a set of common online marketing technologies and marketing the features of social ties.
Keywords: company, technology, Internet marketing, SMM.
Summary: The theoretical aspects of influence of advertising on the person.
Key words: advertising, horror, effect, marketing, psyche.
Summary: It’s investigated the different approaches and formed recommendations for strengthening competitiveness of national economy through the prism of improving the tariff system of the railway transport.
Key words: tariff policy, competitiveness, national economy, railway transport.
Annotation: This article describes the features of the monetary policy of Russia in the period of sanctions. The conditions for the implementation of monetary policy of Russia at the present stage, the identified deficiencies of its implementation, and propose measures for its improvement.
Key данныйwords: monetary policy, the state, money circulation, stabilizing the economy, the sanctions, the Central Bank.
Summary: The article analyzes the current state of tax revenues in the State Budget of Ukraine in terms of direct and indirect taxes, shows the change in the main of them and analyzes the trends of changes. The main problems and ways to increase tax revenues in the context of tax reform are identified.
Keywords: tax revenue, tax system, state budget trends, tax reform.
Annotation: The article analyzes the gross domestic product in Ukraine in recent years, the dynamics of income change, the Ukrainian budget and tax revenues and the dynamics of the overall level of the tax burden on the Ukrainian economy. Proposed methods of solving pressing problems reforming the tax system in Ukraine.
Key words: tax system, taxation, Tax Code of Ukraine, tax policy.
