Actual problems of Economics and Finance: Abstracts of V International scientific-practical conference (Bukovel-Ukraine, March 21-24, 2016)

Actual problems of Economics and Finance: Abstracts of V International scientific-practical conference (Bukovel-Ukraine, March 21-24, 2016)

Abstract: Research of practical issues of competitiveness of the university by the rationalization of the educational process on the example of O. M. Beketov National University of Urban Economy in Kharkov.

Keywords: competitiveness, rationalization, timetable, educational process, power consumption.

Abstract: The article sets out the basic conceptual apparatus of the term "innovation" in the architectural and urban development activities on the basis of his analysis in a variety of literary sources.

Keywords: innovation, architecture and urban development, innovation, efficiency, modernization.

Abstract: In the article the basic directions of transport and pedestrian infrastructure humanization in the largest cities of Ukraine.

Keywords: transport infrastructure, pedestrian infrastructure, humanization, urban environment.

Summary. This article provides an analysis of the economic situation in the hotel complex at the regional level. It was found that in the Kharkiv region has some specificity of which can be tracked by selective system performance. Logic analysis of the regional hotel is within appraisal system indicators in the group which marked spatial location, variety of hotel facilities, hotel rooms and their level, dynamics of changes, quality of service, profitability.

Keywords. Regional hotel complex, conjuncture of market of hotel services, efficiency. гостиничный комплекс, конъюнктура рынка гостиничных услуг, эффективность.

Summary. The article deals with the concept of the tourist image of the state and its kinds. The value of a positive image for the economy and improve the standard of living in the country are disclosed. The factors influencing the perception of the country in the world are considered. The main problems that adversely affect the image of Ukraine at the momentare defined. The situation in Ukraine among other states with the help of tourism competitiveness ranking is described. The work of state institutions on the organization of international promotional activities is evaluated. Recommendations for improvement the tourism image of Ukraine are presented.

Keywords: tourist image of the country, tourism, tourism industry, tourist service, tourist product, tourism potential.

Summary: The essence of strategy and strategic planning. A brief description of the main provisions of strategic planning. The basic problems of strategic planning for hotel companies. The proposed approach to solve these problems.

Key words: strategy, strategic management, efficiency, competitiveness. 

Summary: The basic position of creating security in hotels, identifies possible major threat to guests and hotel staff, the classification is made on the level of equipment intruders and their preparation and the possible locations of increased interest of criminal groups. The basic components of an integrated security system of the hotel, the brief characteristic. Particular attention is paid to the organizational component of an integrated security system of the hotel.

Keywords: hotel, security staff, threats, access control, human resources, technical resources, organizational security component. 

Summary: The situation today in the market of hotel services in Ukraine, was described. The reasons that influenced the decline of the hotel market, were identified. Problems because of which the hotel can not get the maximum profit, have been identified. Events that will help owners to effectively manage the hotel and get more money, have been proposed. The need to implement the work at modern information systems has been proven. The need for specialization of the hotel was founded.

Keywords: profits, marketing politics, motivation, specialization, additional services, informative systems, interactive menu.

Summary. In the article the obstacles and measures to improve the system of the human resources management of tourism enterprises are shown.  The basic requirements for expanding of the quality of the personnel potential of tourist agencies for the staff are reviewed.

Key words: personnel potential, management of the personnel potential, tourist enterprises.

Summary: Approaches to understanding the essence of the concept of "regional marketing" and "regional tourism marketing" were considered, author’s understanding of these categories was grounded. Goals and objectives of regional marketing and strategies to achieve them were defined. The features of the tourism product and the market were studied, the role of marketing in the tourism industry of the region.

Keywords: regional marketing, regional tourism marketing, regional marketing strategy.

The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)

The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)

The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)

Actual problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-St. Petersburg-Vienna, November 30, 2015)

Summary. Systematized the main factors influencing the development of spa businesses. The level of influence of these factors on the activities of major resorts Kharkov region.

Keywords. Resort enterprise, factors of development, competitiveness. 

Summary: The essence of the concept of risk, danger and threats were investigated. The systematization of theoretical approaches to the definition of risk in five essential categories was proposed. Interrelation among concepts in the context of the required state financial and economic security were defined.

Key words: financial and economic security, risk, danger and threat, enterprise.

Summary: The theoretical questions of the conflict in the company of the hotel industry have been explored. The methods and its solutions have been examined.

Key words: conflict, hotel industry, methods of conflict resolution.

Summary: Article is devoted to research of the sphere tourist and recreational services identified factors that slow down the development of tourism and recreation industry. The above are some aspects in the creation of favorable conditions for recreational activities. Highlights forms of regulation recreational activities. Formed conclusions about the applicability of international experience, adapting them according to historical, socio-economic, cultural, and natural and geographical conditions of Ukraine.

Key words: recreation, tourism, investment attractiveness, potential, tourism sector.