Влащенко Н. М., Оболенцева Л. В., Писарева І. В. Зміст стратегічного потенціалу туристських підприємств // Міжнародний науковий журнал "Інтернаука". Серія: "Економічні науки". - 2023. - №1. https://doi.org/10.25313/2520-2294-2023-1-8549

Summary. In the article were identified constraining factors development of social tourism and investigated attitude of population to social tourism. Defined prerequisite occurrence social tourism in Ukraine and proved necessity for its development.

Keywords: tourism, tourism industry, social tourism, tourist flow.

Summary. The article is focused on the research of factors creating the image of the territory in the conditions of interregional competition. The factors that affect on the tourist image of Kharkiv region are identified and assessed.

Key words: image, factors creating the image, tourist image, interregional competition, region.

Summary. The article deals with the concept of the tourist image of the state and its kinds. The value of a positive image for the economy and improve the standard of living in the country are disclosed. The factors influencing the perception of the country in the world are considered. The main problems that adversely affect the image of Ukraine at the momentare defined. The situation in Ukraine among other states with the help of tourism competitiveness ranking is described. The work of state institutions on the organization of international promotional activities is evaluated. Recommendations for improvement the tourism image of Ukraine are presented.

Keywords: tourist image of the country, tourism, tourism industry, tourist service, tourist product, tourism potential.

Summary. In the article the obstacles and measures to improve the system of the human resources management of tourism enterprises are shown.  The basic requirements for expanding of the quality of the personnel potential of tourist agencies for the staff are reviewed.

Key words: personnel potential, management of the personnel potential, tourist enterprises.

Summary: Approaches to understanding the essence of the concept of "regional marketing" and "regional tourism marketing" were considered, author’s understanding of these categories was grounded. Goals and objectives of regional marketing and strategies to achieve them were defined. The features of the tourism product and the market were studied, the role of marketing in the tourism industry of the region.

Keywords: regional marketing, regional tourism marketing, regional marketing strategy.

The global problems of Economics and Finance: Abstracts of IV International scientific-practical conference (Kiev-Prague-Vienna, December 28, 2015)