The global Problems of Economy and Finance: Abstracts of ІХ International scientific-practical conference (Kyiv - Praga - Vienna, May 31, 2017)
Summary. The article shows the main characteristics and typology of fonts, reveals the features of advertising in print media, examines the font design in advertising of women's publications and features of advertising for women.
Key words: Advertising, font, printed media, magazine, women's publications, font design, advertising design.
