Your Locality:
Kyiv, Ukraine

Number of publications: 2

Summary: In this article the place loyalty marketing concepts in relationship marketing. The role of customer loyalty in ensuring the competitiveness of enterprises. The main trends of the formation of loyalty. Proposed and described components of the process of forming and maintaining customer loyalty.

Key words:  concept of relationship marketing, loyalty, loyal customer, the formation of loyalty.


Branch of science: Economic sciences
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Summary: Considered and studied theoretical issues of governance promotion of products on foreign markets.

Key words: Company, product promotion, foreign market, competitiveness, export.


Branch of science: Economic sciences
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