Summary: The paper investigates the content of the information paradigm of financial statements based on the theory of asymmetric information and cybernetic approach. Defined objective of financial statements, its priority users, methodological tools and modern technology of information transmission, allocated priority reporting form, basic accounting figures and estimates used in the preparation of reports. Considered basic principles of design of economic information that is the basis of modern financial reporting and ensure harmonization of qualitative characteristics of financial information reporting with requirements of the effective implementation of functions and tasks of economic management company.

Key words: paradigm of financial reporting, principles of the design of economic information, the theory of asymmetric information, financial reporting.