Abstract. The basic competitive advantages of Lviv region were investigated. The basic factors that increase the level of investment attractiveness and affect the competitiveness of the region were revealed, they are: favorable economic and geographical location, availability of sports infrastructure of international level, a high level of diversification of the regional economy, including the agricultural sector, the development of transport and engineering industry, developed transport , logistics, hotel and restaurant business infrastructure, high business activity of the area.

Keywords: competitive advantages, investment support, investment attractiveness of the region, businesses, investments.