Summaru: The article is devoted to the issues of mass communication functioning and its influence on social management systems. Close attention is paid to mass communication characteristic as an information reflection in society. An author makes a conclusion that mass communication has an influence on management system in case of general people’s activity directed on specific results achievement.

Keywords: mass communication, management system, information, society.

The aim of this paper is to explore the innovative process of economic development in the sociocultural sphere as a realisation of innovative potential of the state and the role of the human factor in it.

Key words: innovation process, investment model, economics, sociocultural sphere, the human factor.