Summary. The economic essence of fixed assets.
Key words: The economic essence, fixed assets accounting.
Abstract: The structure of the main functional elements and areas to ensure economic security.
Keywords: economic security, threats, diagnostics of economic security.
Summary. The necessity of the use and the content definitions of "financial and economic security" on outlining its basic elements. Consider the purpose and basic principles to ensure financial and economic security entities. The role of financial and economic security to ensure the effective development of sustainable enterprises and systematized its views on the main criteria. The mechanism to ensure financial and economic security and given the characteristics of its components.
Keywords: enterprise interests, threats, safe condition, diagnosis finanсе-economic security.
Summary: The article presents the results of research in the field of financial security. It is analyzed scientific work of scientists and experts, the essence and approaches to the interpretation of the concept of «financial security company».
It is investigated the interrelation between the concepts of financial security threats, sources of hazards. The level of financial security company is appreciated by components: fiscal component, an insurance component, the investment component, the monetary component, the credit component.
At the results of the evaluation is proposed strategy of financial security.
Key words: financial security, risks, threats, capital investments, financial results.
Annotation. In this article, we investigated the influence of factors on the level of profitability of grain crops. The study was conducted with the help of correlation analysis. The factors of influence elected price of 1 centners of grain and grain yields.
Keywords: the yield of crops, the price, the analysis of profitability, the correlation.
Summary: The question of the role of agriculture in the economy of Ukraine.
Key words: economy, agriculture, Ukraine.
Abstract. Considering of the present economic and social situation in connection with the depreciation of GEL exchange rate was worked out suggestions and recommendations, which is important for the solution of the mentioned problems and to achieve to the real exchange rate.
In the process of determination of GEL exchange rate particular attention is drawn the methods, which are directly related to the mentioned issues. Existing and potential problems must be identified timely, where the pre-diagnostic mechanism has a special meaning, which must be reinforced by experts proposals and statistical data.
In terms of economic growth, which has nowadays, it is necessary to activate more to get a better currency in considering those proposals, which is presented in work. It will definitely positively effect on the result. A brief overview of the GEL exchange rate factors is presented in the work.
Key words: Exchange rate, investment, import, export, transfer and the deposit.
Abstract. The role and significance of advertising has increased in the last decade. This is the aim of analyzing the influence of advertising on human psychology. The aim of the research is to determine the level of the influence of advertising on human psychology and how modern advertising matches the motivation of consumers.
Keywords: advertising industry, sensation, contact sensing and remote sensing, mechanism of psychological impact, psychology of advertising.
Annotation: Dairy is the one of the most important branch in the Ukrainian food industry. It can be proved by economic potential of dairy products and by the need of manufacturing food for consumption for the population. The current financial position of the dairy industry in Ukraine provides us a clear vision of positive prospects at the industry. Also it shows the efficiency improvement of enterprises that specialize in production, marketing and processing of milk and dairy products.
Key words: economic efficiency, milk production.
Summary. In the article the basic methodological approaches to the assessment of solvency.
Keywords: solvency, liquidity ratio, maneuverability equity ratio, solvency ratio (autonomy); rate financing; ratio of working capital; factor mobility equity.
Annotation. Profit transport companies distributed in accordance with the law and statute documents. To ensure development and realization of innovative economic potential should intensify the process of optimizing the distribution of net profits. The direction the profit transport companies on the capitalization of assets and innovative development will allow increase the investment attractiveness and market value of assets, production capacity and competitive transport services of company.
Keywords. The profit, distribution, capitalization, asset value, the transport company.
Annotation. FMCG Retail is a rapidly growing segment of modern Russian trade. The thesis is devoted to the study of modern trends of FMCG retail in 2016 in Russia. The reason for studying this topic was the rapid and steady growth of this direction and changes in the structure of the retail market.
Keywords: FMCG, retail, everyday goods, trends, retail chains, fast-moving goods, STM.
Annotation. The crisis of 2008 put serious pressure on the food retail of the Russian Federation. After the recovery period, serious economic and political changes took place in 2014, which served as a serious blow to the still hardened economy. But despite the general fall in the market, large network players were able to strengthen their positions in the retail market and even significantly increased their revenues. The reasons and consequences of this phenomenon will be considered in the article.
Keywords: FMCG, retail, everyday goods, trends, retail chains, fast-moving goods, STM.
Abstract. This article investigated the hypothesis of efficient market (Effective Market Hypothesis, EMH), fractal market hypothesis (Fractal Market Hypothesis, FMH), based on the work of Turner and Turner Weigela, Weigel).
Keywords: stock market, market efficiency, profit.
Аннотация. Проанализировано проблемы и факторы, влияющие на реализацию глобальных маркетинговых стратегий в современном бизнесе. Обоснованы преимущества и недостатки при выборе маркетинговых стратегий. Рассмотрен процесс глокализации как неотъемлемой части развития процессов глобализации.
Ключевые слова: глобальные маркетинговые стратегии, глокализация, ТНК.
Summary. The paper studies the implementation one of the advanced remuneration method – the grading system.
Key words: grading system, remuneration, motivation.
Annotation. The article presents the concept of business activity and analyzing the main tasks of business activity. It considered directions to increase business activity.
Keywords: business activity, enterprise, economic activity, competitiveness.
Annotation. The article presents the competition concept in tourism, competitiveness of the tourism business. In it were analyzed factors, which affect the competitiveness of the tourism business. At the same time the article espoused the principles and increasing factors of the tourism business enterprises’ competitiveness.
Keywords: competitiveness, competition, tourism business companies, tourism, factors, innovation processes, tourist clusters.
Аннотация. В статье рассмотрено управление конкурентоспособностью компаниию
Ключевые слова: конкурентоспособность, производительность, конкуренция, стратегия развития, человеческий фактор, кадровая политика.
Abstract. This article explores the theoretical aspects of marketing as a specific management functions. The basic principles and features of marketing activities in the enterprise.
Keywords: marketing, management activities, administrative system, marketing program, demand analysis, market, "business philosophy", advertising.
