Summary: In this article the place loyalty marketing concepts in relationship marketing. The role of customer loyalty in ensuring the competitiveness of enterprises. The main trends of the formation of loyalty. Proposed and described components of the process of forming and maintaining customer loyalty.
Key words: concept of relationship marketing, loyalty, loyal customer, the formation of loyalty.
Summary: This article deals with the peculiarities of rural areas of Ukrainian-Polish cross-border region in the context of European integration. The main positive and negative aspects are determined. The strategic directions of development are suggested.
Keywords: rural areas, cross-border region, cross-border cooperation, development, information and communication infrastructure.
Summary: The condition of effective good and services market is analyzed in the example of retail good and trade circulation in the Khorezm region in the article.
Keywords: Goods, services, goods and services market, the retail trade turnover in retail trade turnover small business.
Abstract. The article highlights issues of effective functioning of rural areas in terms of transformation and budgetary support in the context of Ukraine Association Agreement with the EU. Grounded applied problems and explored the creation of a network of laboratories for analytical quality control of agricultural products. With this information, you can quickly target enterprises, associations, farmers to achieve international standards. Proposed measures to transform budget revenues rural areas, create an ecological bank.
Keywords: agricultural sector, rural development, sustainable development, budget, product quality, market.
Abstract. The publication analyzed the mineral springs Transcarpathian region as a major natural resource and tourist resort potential. The proposals for the further development of recreational industry clusters, forming a network of SPA-resorts. Problems and prospects of rational use of mineral water, environmental protection.
Keywords: mineral water, recreation, recreational and tourist activities cluster.
Summary: The article is devoted to the study of the process of emigration. The essence of the concepts of migration, emigration, labor emigration, deportation, dissident, re-emigration, children "zarobitchchan" is revealed. The work focuses on key issues: the concept of migration, the causes and consequences of emigration, the impact on the national and world economy. On the basis of some statistical data, certain measures are proposed to reduce the level of emigration in Ukraine.
Key words: migration, external and internal migration, emigration, emigrant, labor emigration, children "zarobitchchan".
Abstract. Evolutionary process of managerial decision making means a trend of development of collective ones. It is better to get involved much more employees in the process of decision making, However, It has the negative side as well. It is expressed in "group thinking”. This article offers some of the ways to eliminate the shortcomings.
Key words: An individual and group decision; group thinking; mutually interchangeable and inter complementary employees; self-defense instinct.
Abstract. Consumers has become exceptionally demanding in a system of modern economy. It puts on the agenda not only the growth of the commercial value of the offer, but also the reduction of the cost of acquisition. All of this forces the manufacturers to work out such an operating strategy that actually become the winner in competition at least in delivery speed, price or quality for satisfaction of the market requirements.
Key Words. Global competition; target market; labour process optimization; operating strategy; market strategy.
Abstract: In the article the theoretical aspects of finance companies by the example of the agricultural enterprises. The main features of the finance industry.
Keywords: finance, economy, industry, financial resources, agricultural enterprise, seasonality, working capital.
Summary: During the research it was determined that applying a loan is an essential part of the process of functioning of small and medium-sized business in agriculture. A special attention should be paid to the issue of farm lending by credit unions. This direction in loans can help out of difficult financial crisis both farmers and credit unions. By investing money in farming and manufacturing – we invest money in our future as a powerful agricultural country.
It has been proved that in the field of microcredit, especially in rural areas, credit unions are the only source of financing for small and medium-sized enterprises.
Peculiarities of functioning of credit unions have been researched. To ensure the access of small businesses to short-term “cheap” loans of small size the implementationof Microcredit Program by means of local credit unions has been considered. The main advantages and features of the program are: loans for starting a business; the possibility of getting loans without security; low loan interest rate (max 15 %); loans of small size (up to 20 000 UAH.) for short term; participation of State Executive authorities, local self-government.
The analysis of credit unions of Ukraine, which indicates a downward trend in the amount of assets and loan portfolio of credit unions in Ukraine, leading to a decrease in their number due to the closure has been made. The reasons which led to the crisis of credit unions have been determined.
Some recommendations have been offered regarding the creating of a credit history bureau for a single borrowers’ database formation; acceleration of the process of formation of powerful credit union associations. The requirement is to create a regional stabilization fund that can facilitate the access of a credit union to financial support, and cooperation of the regional funds at the state level will helpto monitor their liquidity. To solve the problem of credit repayment it is offeredto delegate this authority partially to a single special body - the Agency for dealing with bad loans.
Key words: loan, credit union, credit and financial system, financing of a small business, funding, the Program of microcreditofa small businesses.
Annotation. The article is an analysis of operation and determine development problems of enterprises of the construction industry in Ukraine with a view to ensuring compliance management purposes and objectives. Analyzed the financial condition, results of production, innovation and investment operation and condition enterprises human resource of the construction industry in Ukraine for 2010 – 2015. The basic problems that hinder the development of enterprises of the construction industry in Ukraine.
Key words: construction industry enterprises, construction, operation analysis, development problems.
Summary: The theoretical aspects of profitable enterprises and ways to increase.
Key words: profit, backlogs, enterprise, business activities.
Summary: The economic nature of bankruptcy and investigated and systematized strategic directions overcome and prevent bankruptcy in the current dynamic economic conditions.
Keywords: bankruptcy, insolvency, financial reorganization, re-engineering, economic security, controlling, early warning system and response, crisis management measures for financial stabilization.
Summary: The theoretical aspects of psychology of risk in business.
Key words: risk, psychology, business activities.
Abstract: The authors researched the phases of Ukrainian economy’s shadowization. The level of Ukraine’s shadow economy has been analyzed. The most «shadowed» sectors of Ukraine’s economy have been show. The main terms of the Ukrainian economy’s de-shadowization have been defined.
Key words: shadow economy, shadowization phases, Ukrainian economy, shadow sector, shadow economy proportion.
Аннотация: Значение инвестиций в формирование и развитие человеческого капитала как ключевого ресурса экономики, общественного развития только усиливается на фоне роста зависимости бизнеса, конкурентоспособности от качества привлекаемого человеческого интеллектуального капитала. Какие экономические и социальные результаты получают и с какой целью основные участники таких инвестиций – важный вопрос, позволяющий определять причины успешного или недостаточного взаимодействия государства, бизнеса и самого человека, и давать рекомендации по оптимизации инвестиций и стратегии по их вложениям в масштабах региона.
Ключевые слова: человеческий капитал, интеллектуальный капитал, экономический эффект, социальный эффект, инвестиционная стратегия.
Summary. The article investigates the main results of Ukrainian classical national scientific school of state (public) funds formation and development in late XIX - early XX century, formed a national soil and under the influence of progressive ideas of global economic trends, including outstanding British, German, French and other economists of the XIX century.
The main focus of the article is given to the formation of the state budget, budget revenues and expenditures, debt management during the market transformation of the national economy, modernizing state institutions of the Russian Empire.
Analyzed real impact of Ukrainian financiers outstanding achievements in public budgeting practice known in the Russian Empire at that time.
The article highlights the relevance, theoretical and practical importance of Ukrainian heritage of the classical school of public finances in the modern Ukrainian science of public finances.
Keywords: public finance, state budget, taxation, national debt, Ukrainian classical school of public finances.
Summary: Analyzed the state of the equity market of Ukraine. Described the reasons for the low participation of the population in investment processes. The article considers problems of functioning of joint investment institutions in Ukraine. Outlines main directions of the acceleration of the process of transformation of savings into investments through the equity market.
Key words: savings, investment, equity market, securities, collective investment institutions.
Annotation: The article deals with the concept of monetary security of the state, analyzed performance and the current state of monetary security of Ukraine, defined the greatest financial insecurity in the monetary sphere and suggested measures to increase the level of its.
Keywords: monetary policy, monetary security threats, the security status indicators.
Abstract: The article investigates the theoretical aspects of the cash position and the mandatory reserves of commercial banks.
Keywords: monetary position, commercial bank required reserves, banking, financial institution liquidity reserve ratio, risk, cash flow.
