Abstract: The structure of the main functional elements and areas to ensure economic security.
Keywords: economic security, threats, diagnostics of economic security.
Summary. The necessity of the use and the content definitions of "financial and economic security" on outlining its basic elements. Consider the purpose and basic principles to ensure financial and economic security entities. The role of financial and economic security to ensure the effective development of sustainable enterprises and systematized its views on the main criteria. The mechanism to ensure financial and economic security and given the characteristics of its components.
Keywords: enterprise interests, threats, safe condition, diagnosis finanсе-economic security.
Summary: The article presents the results of research in the field of financial security. It is analyzed scientific work of scientists and experts, the essence and approaches to the interpretation of the concept of «financial security company».
It is investigated the interrelation between the concepts of financial security threats, sources of hazards. The level of financial security company is appreciated by components: fiscal component, an insurance component, the investment component, the monetary component, the credit component.
At the results of the evaluation is proposed strategy of financial security.
Key words: financial security, risks, threats, capital investments, financial results.
Annotation. In this article, we investigated the influence of factors on the level of profitability of grain crops. The study was conducted with the help of correlation analysis. The factors of influence elected price of 1 centners of grain and grain yields.
Keywords: the yield of crops, the price, the analysis of profitability, the correlation.
Abstract. Considering of the present economic and social situation in connection with the depreciation of GEL exchange rate was worked out suggestions and recommendations, which is important for the solution of the mentioned problems and to achieve to the real exchange rate.
In the process of determination of GEL exchange rate particular attention is drawn the methods, which are directly related to the mentioned issues. Existing and potential problems must be identified timely, where the pre-diagnostic mechanism has a special meaning, which must be reinforced by experts proposals and statistical data.
In terms of economic growth, which has nowadays, it is necessary to activate more to get a better currency in considering those proposals, which is presented in work. It will definitely positively effect on the result. A brief overview of the GEL exchange rate factors is presented in the work.
Key words: Exchange rate, investment, import, export, transfer and the deposit.
Abstract. The role and significance of advertising has increased in the last decade. This is the aim of analyzing the influence of advertising on human psychology. The aim of the research is to determine the level of the influence of advertising on human psychology and how modern advertising matches the motivation of consumers.
Keywords: advertising industry, sensation, contact sensing and remote sensing, mechanism of psychological impact, psychology of advertising.
Annotation: Dairy is the one of the most important branch in the Ukrainian food industry. It can be proved by economic potential of dairy products and by the need of manufacturing food for consumption for the population. The current financial position of the dairy industry in Ukraine provides us a clear vision of positive prospects at the industry. Also it shows the efficiency improvement of enterprises that specialize in production, marketing and processing of milk and dairy products.
Key words: economic efficiency, milk production.
Summary. In the article the basic methodological approaches to the assessment of solvency.
Keywords: solvency, liquidity ratio, maneuverability equity ratio, solvency ratio (autonomy); rate financing; ratio of working capital; factor mobility equity.