Annotation. In the article it is analyzed Internet advertising, showed the history of online advertising, determined the influence of globalization on advertising on the Internet; identified the main mechanisms for creating advertising formats. It is also focused on interactivity and features the impact of Internet advertising as a modern communication channel for users.
Keywords: advertising, internet advertising, history of internet advertising, technological transformation, interactive online advertising.
Summary. The article shows the main characteristics and typology of fonts, reveals the features of advertising in print media, examines the font design in advertising of women's publications and features of advertising for women.
Key words: Advertising, font, printed media, magazine, women's publications, font design, advertising design.
Summary. The article sets the essence of trendwatching and trendsetting as ways of social communications and highlights the main possibilities of using trends as innovation PR-tools in insurance.
Keywords: trend, trendwatching, trendsetting, insurance, insurance service.