ВУЗ / Место работы:
Akaki Tsereteli State University (Kutaisi, Georgia)

Your Locality:
Kutaisi, Georgia

Number of publications: 1

Abstract.  The role and significance of advertising has increased in the last decade. This is the aim of analyzing the influence of advertising on human psychology. The aim of the research is to determine the level of the influence of advertising on human psychology and how modern advertising matches the motivation of consumers.

Keywords: advertising industry, sensation, contact sensing and remote sensing, mechanism of psychological impact, psychology of advertising.


Branch of science: Economic sciences
Read onlineDownload article (pdf)