Your Locality:
Moscow, Russia

Number of publications: 2

Annotation. FMCG Retail is a rapidly growing segment of modern Russian trade. The thesis is devoted to the study of modern trends of FMCG retail in 2016 in Russia. The reason for studying this topic was the rapid and steady growth of this direction and changes in the structure of the retail market.

Keywords:  FMCG, retail, everyday goods, trends, retail chains, fast-moving goods, STM.


Branch of science: Economic sciences
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Annotation. The crisis of 2008 put serious pressure on the food retail of the Russian Federation. After the recovery period, serious economic and political changes took place in 2014, which served as a serious blow to the still hardened economy. But despite the general fall in the market, large network players were able to strengthen their positions in the retail market and even significantly increased their revenues. The reasons and consequences of this phenomenon will be considered in the article.

Keywords: FMCG, retail, everyday goods, trends, retail chains, fast-moving goods, STM.


Branch of science: Economic sciences
Read onlineDownload article (pdf)