Summary. The article analyzes methods and models of project monetization in the interactive entertainment industry, both direct methods of monetization and indirect.

Key words: interactive entertainment industry, monetization, games.

Summary. The article analyzes such a method of attracting investment as crowdfunding and it’s importance in the interactive entertainment industry, where each consumer can become an investor in return for access to the product.

Key words: interactive entertainment industry, crowdfunding, investment, games.