ВУЗ / Место работы:
Kharkiv V.N. Karazin NationalUniversity

Your Locality:
Kharkiv, Ukraine

Number of publications: 1

Summary: The article considers the problem of sales management in a service enterprise. Were determined the specifics and main problems of creating of a distribution system for a service company. Were characterized the basic concepts: service sphere, sales channel, intermediation, sales management. Was defined the list of the main ways of attracting intermediaries in the process of sales management of the service enterprise.

Keywords: service enterprise, sales system, intermediaries, agency agreement, franchising, internal marketing.


Branch of science: Economic sciences
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