Summary: The article discusses the concept of social advertising, shown history of development of social advertising in Ukraine. Сonsider the basic model of social advertising in the USA, Great Britain and Germany. Considered the main problems of development of Ukrainian social advertising.
Key words: social advertising, public advertising, history of development of social advertising, american model, english model, german model.
Summary. The article studies the main theoretical and practical aspects of PR-technologies in political communication during elections to affect the minds of the electorate. In particular, the basic technologies of public relations used in national and international electional practice to the parliament and presidency are outlined. And also the political manipulation technologies aimed at the obtaining the desired results in the elections and providing the repeated support of voters are defined.
Keywords: public relations, PR-campaigns, elections, political communication.
Summary: In this scientific article the definition of viral advertising. Studied historiography such thing as viral advertising, revealed when she appeared. The analysis for the first time demonstrated how pathways affecting viral advertising to enhance its effectiveness.
Key words: Internet, viral advertising, Internet advertising, viral advertising, guerrilla marketing, advertising, viral marketing.
Summary. The article is devoted to exploration of the main violation's factors of ethical component of modern social advertising. For the sample study were selected modern advertising campaigns that most clearly demonstrate the problem of violation of ethical parameters. At the time of analysis of scientific papers were found the main factors of influence that is used modern social advertising. In the study, threats and risks of using the identified anti-ethical methods were established, their influence on the thoughts, decisions and psychological state of the consumer.
Keywords: advertising ethics, social advertising, PSAs, breach of ethics in advertising.