Annotation: The use of multimedia technologies opens new opportunities in the organization of the learning process, as well as in the development of the creative abilities of students. Joint efforts of educators, scientists, programmers, producers of multimedia teaching aids and teachers-practitioners create a new information educational environment, in which the integration of educational and information approaches to the content of education, methods and technologies of education becomes crucial.

Key words: multimedia technologies, information base of the educational process, visualization of knowledge, interactive interface, demonstration of visual materials, imaginative thinking, multimedia equipment, electronic training systems.