Your Locality:
Kyiv, Ukraine

Number of publications: 1

Summary: In this scientific article the definition of viral advertising. Studied historiography such thing as viral advertising, revealed when she appeared. The analysis for the first time demonstrated how pathways affecting viral advertising to enhance its effectiveness.

Key words: Internet, viral advertising, Internet advertising, viral advertising, guerrilla marketing, advertising, viral marketing.


Branch of science: Social media
Read onlineDownload article (pdf)