Summary: This article focuses on the terminology of strategic marketing planning and assesses the basic principles of strategic marketing plan for commercial and industrial enterprises. Formation of strategic planning processes is described, both theoretically and justified on practical experience obtained from the samples documented marketing plans of Ukrainian enterprises.

Key words: strategy, strategic management, marketing strategy, strategic marketing planning.

Summary. The article was describes the main types of market research and gives examples the planning studies the essence and use of desk and field research, qualitative and quantitative research methods. Studied the basic methods of data collection, surveys, registration (observation) experiment, panel, expert evaluation. The theoretical basis used on a practical example of the company in order to find areas of improvement of the marketing mix.

Keywords: marketing research, planning, marketing research, desk research, field research, qualitative and quantitative methods, customer surveys.

Annotation: The article reveals the essence and the main stages of marketing research in the bank, the features of marketing research in banks of Ukraine were investigated, the new approaches in conducting market research in banks have been defined.

Key words: market research, realization of market research, bank’s competition, design of marketing research.

Summary. In the article the main purpose of online marketing; lists a set of common online marketing technologies and marketing the features of social ties.

Keywords: company, technology, Internet marketing, SMM.