Summary: Necessity of strategic development of recreation areas around cities was examined. The role of territorial community for recreation development was determined. Different types of tourism for strategic development of such recreation areas were suggested.
Key words: strategic development of recreation areas, territorial community, recreation, socioeconomic importance of suburban zone.
Abstract. In the article the features of the modern stage of forming of the general system of administration of VAT are investigational and directions of further harmonization of this tax are analysed in the countries-members of EU. The estimation of the modern state is done and certain directions of further evolution of general tax politics of EU in the field of it. It is well-proven that VAT is a basic budget revenues tax. Possibilities of reformation and harmonization of VAT of participating countries of EU are certain in accordance with the Sixth, Eighth, Tenth and Thirteenth directives of TU from the questions of administration of VAT.
Keywords: harmonization, EU, VAT, joint administration system of value added tax, economic integration, the tax rate.
Abstract: Researched and systematized major threats of financial and economic security of enterprises and concluded that the management of financial and economic security must be based on a systematic approach.
Keywords: financial and economic security, elements of financial and economic security, system management of financial and economic security.
Summary. In the article the features of raiding in modern domestic economy from a position of economic security. Explains its contents and the negative impact on the economic security of entrepreneurial activity.
Keywords: raiding, economic security, threat to economic security of entrepreneurship, illegal takeover of entities, protection of entities.
Annotation. Modern brand components reviewed in the article. The main factors of creating brand are formulated. Factors that affect the success of the brand on the commodities market are listed.
Key words: brand, marketing services, consumers.
Summary. The basic problems of evolution of marketing of educational services of enterprises of Ukraine are offered in the conditions of economic instability. Thus especially actual for domestic enterprises is diagnosticating of educational projects, programs, educational disciplines, account of enhanceable risk. The system of equalizations of mathematical model is worked out, with the help of that it is possible to conduct optimization of marketing strategies and tactician of complex of educational services in the system "enterprise – educational establishment", and also to give recommendations in relation to limit nature and management possible risks.
Key words: enterprises, educational resources, marketing, optimization, project analysis, project foods, diagnosticating, risks, probabilistic approach.
