Abstract. The article deals with the problem of e-commerce as a tool of Promotion appliances. Based on the explanation of the nature, value, features and categories of e-commerce, to its theoretical foundations. Done typology of online shoppers and businesses in relation to e-business. Formed importance of e-commerce as part of an information business. Considered the leaders of the domestic market and major trends in e-commerce as a tool of Promotion appliances. The prospects of e-commerce in Ukraine.

 Keywords: e-commerce, e-business tool promotion, development trends, appliances.