Summary. In the article the conceptual provisions to ensure the effective development of territorial regional recreation complex (TRS) is proposed. The factor affordability, quality service, mutual influence organizational, economic, social and institutional processes is highlighted. Systemic measures of restructuring management technology of TRS is formed.

Keywords: territorial recreation complex, factors of development, development management.

Summary. This article provides an analysis of the economic situation in the hotel complex at the regional level. It was found that in the Kharkiv region has some specificity of which can be tracked by selective system performance. Logic analysis of the regional hotel is within appraisal system indicators in the group which marked spatial location, variety of hotel facilities, hotel rooms and their level, dynamics of changes, quality of service, profitability.

Keywords. Regional hotel complex, conjuncture of market of hotel services, efficiency. гостиничный комплекс, конъюнктура рынка гостиничных услуг, эффективность.