Annotation. The article substantiates the scientific and methodical approach to assessing the competitiveness and innovative potential of the region in order to find mechanisms for the optimal regulation of sustainable development. The system of indicators for assessing the level of development of the region is worked out.

Key words: region, sustainable development, competitiveness, strategic management.

Abstract. Summary of existing methodological approaches to the analysis and evaluation of public administration, demonstrates the need for thorough and objective assessment of selection parameters functioning of the regional system, and based on them develop the methodology of calculation of integrated indicators that reflect and evaluate the level of sustainable ecological and socio-economic development . Given the strengths and weaknesses of existing methodological approaches, in this study, we propose a technique analysis of the region and for its condition, for which settlement is subsequently serve as information base for future prediction assess the effectiveness of public administration.

Keywords: governance, methodology, analysis, evaluation, integrated indicator.