Summary. The methodological going is considered near the management of educational services of enterprises investment resources taking into account the social programs, ecological factor, and also structural deformations in a market environment on principles of project analysis.

Key words: investment resources, educational services,social economy, structural deformations, optimization, project analysis.

Summary. Essence of investment resources of educational services of enterprises is analysed taking into account adaptive control in the context of vocational education. For their realization around to an enterprise the system of mathematical correlations that describe the investment resources of educational services of the system "enterprise – educational establishment" in the conditions of an increase risk taking into account the special purpose capital of endowment fund is brought. An optimization model, that on the basis of the project-oriented approach binds the investment resources of educational services of enterprise to descriptions of behavioral model model of processes, project environment, models for the evaluation of risks of Altman and Taffler, is offered, that generalized taking into account in efficient losses.

Key words: investment resources, enterprise, educational services, risk, endowment fund, optimization model, project-oriented approach.

Summary. Essence of mechanisms of development of investment resources of educational services of enterprises is analysed in difficult economic terms. For their realization around to anenterprise the system of mathematical correlations that describe the investment resources of educational services of enterprises in the conditions of an increase risk in the context of development of eurointegration processes taking into account the having a special purpose capital of endowment fund is brought. An optimization model, that links the investment resources of enterprise, sent to by the increase of the labour of worker (personnel), that studied on the courses of in-plant training, and profit bond of teachers that actively cooperate with an enterprise and on results a collaboration form the original authorial educational programs, productivity, is offered.

Key words: investment resources, enterprise, educational services, risk, endowment fund, optimization model, authorial educational programs.